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marketing doesn’t start at launch it starts when someone cares about what you’re doing one project we helped had zero pre-launch traction we changed one thing: the story narrative clarity = distribution leverage

you're killing your project by focusing on hype over onboarding how do i know? we've seen teams go from 5K mints to 300 DAUs in a week because they forgot one thing: what happens after someone joins? fix your funnel or watch your traction bleed out

your go-to-market isn't “early” it’s rushed incomplete and nobody understands what you do want to win? earn trust before you ask for attention

attention ≠ trust followers ≠ users reach ≠ relevance until you understand that you're gonna keep wasting money

most founders overestimate their reach and underestimate how forgettable they are no one’s ignoring your project they just never remembered it to begin with

we helped a team 3x their pre-launch waitlist just by reworking how they told their story - no new budget - no new KOLs - just better narrative timing and sequencing most projects don’t need more marketing they need better framing

stop paying influencers before you’ve built context if no one knows you no one believes them

seen this 3x this month: > founders rushing KOLs before onboarding is ready > then wondering why their community feels fake 3 days later campaigns don’t fail because of hype they fail because nothing's there after the hype

we grew a product’s community 10x in 2 weeks through APAC markets just: → local narrative → local credibility → trusted creators most teams overlook international markets until someone else captures them

your funnel isn’t broken you just skipped the part where people actually trust you

if i had to grow a project from scratch today: → team posts daily → start 1:1 convos w/ early users → seed communities w/ real belief → skip 90% of CT noise you don’t need to be everywhere you just need to be consistent somewhere

the best-performing campaign i’ve ever seen? started 4 weeks early with 1:1 onboarding and no KOLs by mid campaign KOLs were asking to work with them it worked because they earned their moment not paid for it

your launch strategy should scare you a little if it doesn’t you’re playing it too safe and you’ll probably get ignored

not enough people talk about this: you can pay for reach you can’t buy resonance that part’s earned through alignment, repetition, and story

this cost a client $80K and 4 months: they ran 3 KOL blasts > with no sequencing > no funnel > no narrative now their team thinks marketing “doesn’t work” but the truth is: random noise ≠ strategy

you don’t need another KOL you need a trusted KOL who actually believes in you one post from the right person with the right message will outperform a whole fleet of low-conviction threads

one of our clients just 7x’d engagement by changing… nothing they just finally explained what they were doing in a way humans could understand crypto doesn’t reward complexity it rewards clarity

we turned a quiet, underwhelming launch into a high-conviction campaign that got inbound from VCs, users, and more how? → decided who this was for → tapped 3 KOLs their audience already trusted → ran it slow, steady, and sharp momentum isn’t speed it’s compounding belief

every campaign i’ve seen work had one thing in common: founders who show up early and keep showing up you don’t need to be charismatic you just need to be consistent

attention is expensive credibility is hard conversion is fragile don’t rush it sequence it