The 614 Group (@614group) 's Twitter Profile
The 614 Group

@614group

We're a digital advertising growth engine. Host of the #BrandSafetySummit Series @_brand_safety

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linkhttp://614group.com/ calendar_today19-02-2013 18:25:47

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Brand Safety Summit Series (@_brand_safety) 's Twitter Profile Photo

Thank you to all speakers, partners, and attendees for an unforgettable #BrandSafetySummit Asia from Singapore! Check out the event gallery here: brandsafetysummit.com/singapore#even…

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🗓️ Save the date! #BrandSafetySummit New York is back Nov 1-2, 2023! Get ready for an immersive experience with keynotes, panels, learning sessions, and networking galore. Stay tuned for updates and reserve your spot today: brandsafetysummit.com/new-york

🗓️ Save the date! #BrandSafetySummit New York is back Nov 1-2, 2023! Get ready for an immersive experience with keynotes, panels, learning sessions, and networking galore. 

Stay tuned for updates and reserve your spot today: brandsafetysummit.com/new-york
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#CannesLions2023 is on the horizon, and the Brand Safety Summit team is getting ready to touch down at LIONS | The Home of Creativity. Stay tuned for exclusive insights from industry leaders who will be sharing the inside news. Here's a sneak peek of our all-star lineup. Watch this space for

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🌿 How is the advertising industry embracing #sustainability? Anna Bager, Presdient & CEO of OAAA provides compelling insights from Cannes 2023, including the industry's transformation towards green practices. Check out the full interview here: youtube.com/watch?v=9WXNIK…

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In the ever-evolving landscape of brand safety, #AI is playing a pivotal role. Samantha Stetson, Vice President Client Council and Industry Trade Relations at Meta, shares her expert insights on how AI is changing the game at Meta when it comes to detecting hate speech and

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From #Cannes2023: Stacy Malone, Pinterest's VP, Global Business Marketing, shares how Pinterest uses research and surveys to grasp consumer needs. Plus, get insights on #MentalHealth, #BrandSafety, and data protection. Watch the full discussion: youtube.com/watch?v=fkylNJ…

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Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard shares her perspective on the dynamic landscape of brand safety, including brand suitability and sustainability goals. Tune in now to access the full interview straight from Cannes: youtube.com/watch?v=a3oZvU…

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Storyteller, designer, technologist—meet the creative dream team of the future, as envisioned by Nick Law, Creative Chairperson, Accenture Song. The secret ingredient binding them together? #AI. No longer just a tool, AI is stepping up as a dynamic teammate in the creative

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📣 Exciting insights from #Cannes! Christa Carone, President, Infillion, shares her thoughts on the importance of inclusion, consumer-first strategies, and brand safety in the advertising industry. Want to learn more about the future of data protection and the value of

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How does Spotify use #AI to promote lesser-known artists and podcasters? How do they ensure #brandsafety? Chloe Wix, Global Director of Monetization Product Marketing, Spotify Advertising, answers these questions and more in an interview from Cannes 2023. Check out the full interview

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Industry News from #Cannes2023: Kate Alessi, Managing Director, YouTube/Video Global Solutions, Google, discusses #brandsafety, control vs. performance in advertising, and the transformative impact of AI. Don't miss out on this valuable interview! Watch it now ⬇️

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The future of beauty and fashion is personal, diverse, and digital. Kathrin Lausch, CEO, Studio Cadeaux, explores the potential of personalized beauty avatars and the evolving landscape of the fashion industry in our latest interview. Dive into the full discussion from Cannes

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The Brand Safety Summit Series Summit Series, hosted by the The 614 Group, focused their latest episode on AI, interviewing our CTO Oleg Korenfeld, who definitely has opinions on this topic. #BrandSafetySummit youtube.com/watch?v=rECKJX…

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Amid the rapid growth of digital video and CTV/OTT platforms and passionate industry debates over measurement, marketing and media executives seek new metrics and currencies. Data from the June 2023 Quick Takes survey shows that 61% of executive respondents see the need for

Amid the rapid growth of digital video and CTV/OTT platforms and passionate industry debates over measurement, marketing and media executives seek new metrics and currencies. Data from the June 2023 Quick Takes survey shows that 61% of executive respondents see the need for
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💡 Our latest Quick Takes Survey highlights that for digital video and CTV/OTT, the preference is for a competitive currency measurement market. A majority of 73% of industry leaders believe in the need for multiple companies to provide currency data. In an increasingly complex

💡 Our latest Quick Takes Survey highlights that for digital video and CTV/OTT, the preference is for a competitive currency measurement market.  A majority of 73% of industry leaders believe in the need for multiple companies to provide currency data. In an increasingly complex
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In a recent Quick Takes Survey, industry leaders weighed in on the use of a single currency for buying and the necessity for other metrics for determining value. Results showed a split decision with 51% in agreement. As the ad industry ventures into new territory, what are your

In a recent Quick Takes Survey, industry leaders weighed in on the use of a single currency for buying and the necessity for other metrics for determining value. Results showed a split decision with 51% in agreement. As the ad industry ventures into new territory, what are your
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Standardizing cross-platform video measurement: A goal for the near future or a distant dream? According to our Quick Takes survey, 43% of industry professionals believe that the TV industry's Joint Industry Committee is on track to achieve this within the next year. Stay

Standardizing cross-platform video measurement: A goal for the near future or a distant dream? According to our Quick Takes survey, 43% of industry professionals believe that the TV industry's Joint Industry Committee is on track to achieve this within the next year.

Stay
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As part of our ongoing Quick Take Surveys series, we dove into industry execs’ perspectives on the future of video streaming services. Our findings? More than half of respondents (55%) foresee themselves switching to less expensive, ad-supported streaming subscriptions in the

As part of our ongoing Quick Take Surveys series, we dove into industry execs’ perspectives on the future of video streaming services. Our findings? More than half of respondents (55%) foresee themselves switching to less expensive, ad-supported streaming subscriptions in the
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The landscape of ad inventory is shifting with the growth of CTV/OTT and all forms of digital video. Our recent Quick Take Survey shows that 61% of execs believe in the necessity of multiple currencies for planning and buying. What’s your take? Discover more at Fathom Research +

The landscape of ad inventory is shifting with the growth of CTV/OTT and all forms of digital video. Our recent Quick Take Survey shows that 61% of execs believe in the necessity of multiple currencies for planning and buying. What’s your take?

Discover more at Fathom Research +
Brand Safety Summit Series (@_brand_safety) 's Twitter Profile Photo

The #BrandSafetySummit in New York City is almost here, Nov 1-2! 🗓️ Nov 1: All things programmatic + NAI executive workshop. 🗓️ Nov 2: Dive into brand safety & meet the industry's experts Limited spots available! Secure yours now. #AdTech #DigitalSafety