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A tourism destination series wouldn’t be complete without featuring Jasper. The Columbia Icefield is a stunning Alberta landmark. Marvel at the glaciers and soak in the beauty of our mountain landscapes this holiday season. #AbTourism

And last but not least on our list of Alberta destinations we’re highlighting for the holidays, you have until January 5 to catch the sparkling displays at the Calgary ZOOOLIGHTS. #AbTourism

Take a moment to recognize a great athlete, team, coach, official or volunteer who’s made a positive impact in sport! 🏃‍♂️🙋‍♀️🏄🚵🤼‍♀️ Nominate them for the Alberta Sport Recognition Awards. Applications close January 15. alberta.ca/sport-physical…

Minor Hockey Week gears up across Alberta starting Jan 10, giving young athletes a chance to showcase their skills and enjoy the sport. 🏒⛸️🥅 Good luck to all the players! alberta.ca/release.cfm?xI…

Congratulations to Alberta winners and nominees at the Canadian Tourism Awards. Your efforts show that Alberta has a great story to tell, welcoming visitors from Canada and around the world to experience all the province has to offer. Learn more: alberta.ca/release.cfm?xI…

Bundle up, Alberta! Winter Walk Day is on Feb 5. Join us in celebrating the season by taking a 15-minute walk outdoors. Let's surpass last year's participation and enjoy the benefits of winter activity together! Share your experience using #WinterWalkDay. alberta.ca/release.cfm?xI…

The Toronto Sceptres and x - Ottawa Charge will face off in the heart of Edmonton’s downtown 🏒 Feb 16. The much-anticipated game will inject millions into the local economy and highlight the province as a prime destination for world-class sport events. Learn more alberta.ca/release.cfm?xI…

Alberta will host three major international sport events and two national championships, welcoming athletes and fans worldwide over the next two months. Learn more about how Alberta’s government is strengthening Alberta’s sport legacy: alberta.ca/release.cfm?xI…

#ABBudget 2025 is meeting the challenges facing Alberta families by providing $8 million to the Every Kid Can Play program, helping to keep sport affordable for eligible families. Learn more: alberta.ca/release.cfm?xI…

Alberta’s tourism industry is on track to reach new heights, growing at a rate more than three times the national average: alberta.ca/release.cfm?xI… #TourismWeek2025

Granary Road farmers market is completing major developments to allow year-round operations! Soon you will be able to see new Immersive Agricultural Experience, celebrating Alberta’s ranching and farming heritage. #TourismWeek2025

Celebrate #TourismWeek2025 with new tourism developments that showcase the best of Alberta! Spend the night in a refitted grain silo at Saddle Hill Ranch Cabins for an immersive experience in Alberta’s ranching heritage.

Painted Warriors offers Indigenous-led outdoor experiences in Alberta's foothills, including archery, horseback riding, snowshoeing, glamping, and wilderness skills training, with 8 new fixed roof cabin accommodations currently in development. #TourismWeek2025.

The 2025 Esso Cup brings Canada's top U18 women’s hockey to Lloydminster🏒 April 20-26. Alberta’s government is providing a total of $32,500 in funding through the Major Sport Event grant to help host the competition. Learn more: alberta.ca/release.cfm?xI…

Alberta’s government is meeting the challenges facing families by breaking down barriers to sport and recreation through the Every Kid Can Play program—so no child is left to watch from the sidelines. Learn more: alberta.ca/release.cfm?xI…

Every volunteer is a wave that builds momentum, rippling out to improve communities and the lives of others. This National Volunteer Week, we want to celebrate the volunteers who are making waves of positive change. #NVW2025

Alberta's government is investing more than $1.2M through the Major Sport Events grant program to host 5 international and 7 national championships in the next 3 months. Learn more: alberta.ca/release.cfm?xI…

Parks are for people and Alberta will continue enhancing recreation and camping opportunities, building trails and facilities, and ensuring the long-term success of our provincial parks. Albertans can complete the survey for the draft Plan for Parks at alberta.ca/planforparks

🦬 The new Buffalo Hunt Exhibit is now open at HeadSmashedIn. Alberta is proud to support Indigenous heritage through this powerful exhibit, which highlights more than 6,000 years of Blackfoot knowledge and traditions. Read more: bit.ly/447EUFQ Alberta Tourism and Sport

Alberta’s tourism soars past national average. Alberta’s tourism strategy delivered 12 per cent growth in 2024, outpacing other provinces at four times the national average. Read more: alberta.ca/release.cfm?xI…