 
                                Adam Karg
@ajkarg
PhD, Researcher - Sport Business, Sport Fan Equity and Innovation. Professor & Director, Sport Innovation Research Group @swinburne.
ID: 28756684
https://www.adamkarg.com/ 04-04-2009 07:00:50
3,3K Tweet
1,1K Followers
2,2K Following
 
         
         
         
        Delighted to see this one out in the world! Big thanks to @westerbeekHANS and the team at Routledge Sport, Leisure, and Tourism.
 
         
         
         
         
         
         
         
         
         
         
         
         
         
                         
                         
                        ![Heath McDonald (@prof_hmcd) on Twitter photo Pressed for time/space? This one question can shed a great deal of light on sport consumers:
“When I think about (team/league) I consider myself a …,” with a seven-point scale ranging from casual observer [1] to hard-core fanatic [7]"
New paper out now, DM for a copy. Pressed for time/space? This one question can shed a great deal of light on sport consumers:
“When I think about (team/league) I consider myself a …,” with a seven-point scale ranging from casual observer [1] to hard-core fanatic [7]"
New paper out now, DM for a copy.](https://pbs.twimg.com/media/FWUJbVWUIAA9kve.png) 
                         
                         
                         
                         
                         
                         
                         
                        