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“I discovered advocacy was very empowering…I'm not a neuroscientist; I can’t invent a pill for her to take. But talking to a member of Congress? Yeah, I could do that.” — AIM Board & Leadership Society Member Dean Brenner on fighting to #ENDALZ in honor of his mom. #alzforum

“During the course of her more than two decades of service in Washington, Senator Collins has been the leading champion for Americans facing dementia.” Mary Hartt, #ENDALZ advocate, caregiver and AIM Leadership Society member, introduces Sen. Susan Collins at #alzforum.

“America’s edge in biomedical innovation is of immense value in terms of both economics and human health. We must not lose momentum in research to combat devastating diseases.” Congressional champion Sen. Susan Collins addresses our #ENDALZ advocates at #alzforum.

The #alzforum ballroom is purple tonight in honor of the National Alzheimer’s Dinner. 💜 In just a few moments, our advocates — dressed in their purple best — will fill the room to celebrate recent policy successes and recognize changemakers in the fight to #ENDALZ.

Actor and advocate Diedrich Bader emcees tonight’s National Alzheimer’s Dinner and celebrates our #ENDALZ advocates. “Because of you, because of your tenacity and your advocacy, I have hope. Thank you for your passion and for giving me hope.” #alzforum

Fifteen years ago, the Alzheimer's Association decided to form the Alzheimer’s Impact Movement. Since then, we’ve made incredible progress in the fight to #ENDALZ thanks to our dedicated advocates, congressional champions from across the aisle and AIM members.

“For 15 years I have stood witness to the extraordinary power of you in this room to carry the AIM messages and to carry-out AIM's objectives." AIM Board Chair Bob Thomas reflects on 15 years of the Alzheimer's Impact Movement. #alzforum

“Your purple presence at the hearing & in your meetings shows the power and strength of our movement”. — Our Executive Director & Alzheimer's Association Chief Public Policy Officer Robert Egge celebrates advocates at #alzforum ahead of tomorrow's budget hearing and congressional visits

Thank you to all of our #ENDALZ advocates at #alzforum for such an amazing second day! We can’t wait to see you turn Capitol Hill purple tomorrow. Keep following along to see how you can amplify their voices.