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Online first: In this Editorial, Bård Tronvoll & Kirk Plangger discuss the importance of conceptual papers and provide a guide for marketing researchers with five key strategies or beacons for overcoming challenges in conceptual writing. doi.org/10.1007/s13162… #conceptualwriting

Online first: The authors introduce an integrated demand-side framework to incumbent inertia, recognizing how the supply- and demand-side factors interrelate through learning mechanisms and present a set of research propositions. Read with Open Access: doi.org/10.1007/s13162…

NEW ISSUE: The June 2024 issue of #AMSReview is out now! This latest issue features a wide array of topics and two editorials on elevating conceptual research and its impact. Available at: link.springer.com/journal/13162/… #marketing #conceptual #theory

Online first: Mende and Mick sketch TCR’s development and assess its disciplinarity and opportunities through literature on the science of science and offer a range of options and activities that TCR adherents should consider. doi.org/10.1007/s13162… #conceptual #TCR #Wellbeing

Online first: This paper tackles the conceptualization of consumers' subjective value perceptions by applying a critical realist approach. It introduces the concept of Emergent Consumer Perceived Value (ECPV) and Sensory Value Affordance. Open Access: doi.org/10.1007/s13162…

📢The AMS Review – The The Sheth Foundation Foundation 2025 Doctoral Competition for Conceptual Articles (DoCCA) is calling Marketing PhD students to submit conceptual research proposals! 📄 Full CFP and submission instructions: link.springer.com/journal/13162/…

Online first: This paper investigates how experiences, people and places as immaterial possessions are gaining increasing importance in forming a more symbolic and 'truer' version of self and offers an overview of the evolution of consumerism. Open access: doi.org/10.1007/s13162…

Online First: By analyzing 166 influential articles published between 1973 and 2023 using the Web of Science database, Wang & Carlson identify key dimensions, impacts, mechanisms, and contextual factors of self-disclosure in this systematic review paper. doi.org/10.1007/s13162…

Online first: The authors establish a biomimetic understanding and vocabulary for sustainability, apply biomimicry to upframe service ecosystems as a foundation for sustainability. Read more: doi.org/10.1007/s13162… #Sustainability #ServiceEcosystem #Biomimicry #Regeneration

Online first: This research explores the transformative potential of AI, especially Generative AI, in marketing, introduces a new typology of AI—enabling, engaging, and ersatzing AI—and examines their impacts, and offers a research agenda. Read more: doi.org/10.1007/s13162… #AI

Online first: This paper explores the role of curiosity in transformative consumer journeys through a TCR lens. The authors introduce curiosity as a powerful and overlooked motivational force that can ignite and sustain consumer transformation. Read more: doi.org/10.1007/s13162…

NEW ISSUE: The December 2024 issue of #AMSReview is out now: link.springer.com/.../13162/volu… ! This issue features a wide array of topics, including an editorial on how to craft a compelling storyline for a conceptual paper: link.springer.com/article/10.100… #marketing #conceptual #theory

Online first: Urbany & Dapena-Baron explore the concept of customer centricity with interviews (doi.org/10.1007/s13162…) and present the components of customer centricity and research priorities with the goal of building a greater understanding (doi.org/10.1007/s13162…).

Online first: This article critiques the theoretical foundation of consumer responsibilization, proposes a critical political economy perspective, and introduces the concept of “embedded responsibilization” to strengthen theoretical consistency. OpenAccess:doi.org/10.1007/s13162…

Online first: This #AMSR article provides a systematic review of 118 papers to synthesize evidence of how interactions of seemingly incompatible logics can contribute to the cultural field's transformative potential and a framework. Read with open access: doi.org/10.1007/s13162…

Online first: The authors conduct a scoping literature review based on different research directions and propose a conceptualization for “Marketing in the Anthropocene” as an inspirational, forward-looking concept, tool and practice. Read with Open access: doi.org/10.1007/s13162…

Online first: The authors systematically review 115 articles on (i) sustainable marketing and (ii) capabilities for sustainability and sustainable marketing and develop a theoretical framework of capability development. Read with open access: doi.org/10.1007/s13162…

Online first: This new framework proposed integrates Complex Adaptive Systems (CAS) theory with Service-Dominant logic to address sustainability as an emergent, co-created service within the Triple Helix model of businesses, governments, and universities. doi.org/10.1007/s13162…

👏The 2025 Shelby D. Hunt AMSR Best Article of the Year Award goes to Sophia Vlieger de Oliveira, Catalina Wache & Sascha Raithel. The role of possessions for the extended self of sustainability- concerned anti-consumers. AMS Review 14, 220–238 (2024). doi.org/10.1007/s13162…🎉

👏The 2025 O.C. and Linda Ferrell AMSR Long-Term Impact Best Paper Award goes to “Reflections on customer-based brand equity: perspectives, progress, and priorities” by Kevin Lane Keller! AMS Review 6, 1–16 (2016): doi.org/10.1007/s13162…🎉#AMSReview #AMS2025 #AMS25MONTREAL