It’s happening: metaverse fashion week, where brands like Tommy Hilfiger and Dolce & Gabbana have tested out virtual waters. Is digital going to take over the tactile?

But closer home: FDCI x Lakmé Fashion Week hosted the first fully physical fashion week since the pandemic, proving that fashion is meant to be touched and felt and enjoyed in all its physical glory.

While size inclusivity is now at the forefront of many designer campaigns, are they really putting their money where their mouth is? A thought provoking article on VOGUE India vogue.in/fashion/conten…

We also rounded up the truly size inclusive brands you can shop on Aashni + Co. Read it on our Journal here: journal.aashniandco.com/2021/11/23/siz…

Signature colours, it would seem, are the new markers for international brands. But what about closer home? We have the Sabya red and AJSK white... but do you think it’s a strategy Indian brands have really tapped into? wsj.com/articles/forge…

Wishing you and your family a blessed Eid! 🌙

About time the sari made it to the MET Gala red carpet! Natasha Poonawalla nailed it with her take on gilded glamour in this Sabyasachi X Schiaparelli look!

With India in the spotlight at Cannes Film Festival this year, we can’t wait to see more homegrown silhouettes on the red carpet. “The sari is a story I will never stop telling,” said Sabyasachi Mukherjee on this look worn by Deepika Padukone

THE AASHNI + CO JOURNAL: From Natasha Poonawalla at the MET Gala to Deepika Padukone at the Cannes Film Festival, the classic sari goes international! Read our thoughts on it here: journal.aashniandco.com/2022/05/10/the…

Popular opinion: Was Karan Johar’s 50th birthday party Bollywood’s version of the Cannes film festival?

As we celebrate Her Majesty The Queen becoming the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service, here’s looking back at her royal visits to India in 1961, 1983 and 1997. We thank you for your grace, leadership and service 👑 The Royal Family

If you’re planning your summer getaways, we’ve put together a list of fashion exhibitions you must visit! journal.aashniandco.com/2022/06/11/fas…

THE AASHNI + CO JOURNAL: With sustainability on the rise, everything old is now new again! So is archival dressing back in fashion? Share your thoughts below!👇🏽 journal.aashniandco.com/2022/05/26/is-…

What is the responsibility of Indian celebrities to represent their traditional silhouettes on the international red carpet? vogue.in/fashion/conten…

The Aashni + Co Journal: What’s changed for the brides of 2022? As Gen-Z brides start planning their weddings, we delve into into what the Indian bride today is looking for. Read more on the Journal: journal.aashniandco.com/2022/08/24/wha…

Today will go down in history as a black-letter day. One marked by a great loss to not just the United Kingdom, but to the world. It’s with a heavy heart, that we mourn the heartbreaking demise of HRH Queen Elizabeth II. May she rest in peace 🕊️

We are turning 10, and couldn’t be more excited to share the joy with you! Join us on a 10-day-long journey as we reminisce about the past decade, and bring you some of our favourite moments and milestones from the last 10 years! #AashniAndCoTurns10

#AashniAndCoTurns10 We begin our 10th Anniversary celebrations with a heartfelt letter from our founder Aashni Shah-it’s true.. we are, because you are. And we feel nothing but gratitude for our amazing community, clients and partners! As we turn 10, we are raising a toast to you

Happy new year, from Team Aashni + Co!