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Australian brands face intense scrutiny for aligning with negative parties, yet Facebook and TikTok are free to receive the majority of media budgets. Jen Davidson argues it's up to marketers to change things. bit.ly/3F50ZfZ #thegrowthagenda The Australian

Mars has launched a documentary on Amazon Prime showcasing its international reef restoration program to help cultivate healthier oceans. lnkd.in/g46cVZQT #thegrowthagenda The Australian

Salesforce has doubled down on agentic AI as it seeks to grow its hold of the market and become the number one CRM platform. bit.ly/4dbjJqE #thegrowthagenda The Australian

Top CMO, Effie Judge, and Grand Effie winner Jenni Dill says effectiveness is your edge — it’s how you prove impact, drive business results, and show what marketing is truly capable of. Enter the 2025 Effie Awards now. Extended deadline: May 26. 👉 bit.ly/4jVKOAA

James Donald, Co-Founder & CEO of Ideally, says bold ideas aren’t dead—they’re just not being backed. He shares how early-stage audience testing can turn rough creative sparks into powerful campaigns. Read it here: bit.ly/45nblSW

Ikea has released the world’s first flatpack Flip Flops as part of a major marketing initiative to help the brand become one of Australia’s most loved and trusted. lnkd.in/gGAEDdaB #thegrowthagenda The Australian

NRMA Insurance’s ambition to become a national Help company is showing strong signs of success as it gains traction in new states and attracts new customers. lnkd.in/gCYnV-gw #thegrowthagenda The Australian

ACA's Accreditation program is designed to create a culture of world-class professionalism. Today, we advance accreditation by launching new A+ endorsements for agencies leading the way in DEI and environmental responsibility. To apply, email [email protected].

Last week, Michael Rebello, Chair of the ACA, announced the industry body's new three-year strategy to a packed crowd of industry leaders, top CMOs and agency creatives, as part of The @Australian's Growth Agenda Live event in Sydney. Read more here: advertisingcouncil.org.au/news/aca-launc…

The final deadline for entering 2025's Effie Awards is this Sunday 2 June. This is your last chance to put your most effective work forward and be recognised on the stage where influence meets impact. Enter now: bit.ly/4jVKOAA #EffieAU2025

The final deadline for entering 2025's Effie Awards is this Monday, 2 June. This is your last chance to put your most effective work forward and be recognised on the stage where influence meets impact. Enter now: bit.ly/4jVKOAA #EffieAU2025

The Cannes Lions Digital Pass is now available and will put you front and centre with live access to the festival’s biggest moments. Stream expert-led talks, catch the awards shows & replay key sessions anytime until 11 July 👉 lnkd.in/gFAb9Dsp

Australia’s most influential adman believes the industry needs to get back to the fundamentals of advertising arguing that “we are in the time business” and need to start rewarding consumers again. theaustralian.com.au/business/growt… #thegrowthagenda The Australian

Advertising is not dead and neither is the ad agency, argues Clemenger’s Lee Leggett. theaustralian.com.au/business/growt… #thegrowthagenda The Australian

Intrepid CEO James Thornton said the accommodation strategy would help create new ways to engage with new and existing customers. bit.ly/45zIeMs #thegrowthagenda The Australian

Bunnings' legendary reputation could take a hit, with the latest Roy Morgan Brand Trust report revealing rising consumer distrust in the home improvement giant. bit.ly/3Zfqe6d #thegrowthagenda The Australian

Brands should be creating authentic relationships with Gen Z now as this financially savvy generation grows into their wealth, according to Pinterest’s Xanthe Wells bit.ly/4mSwnz9. #thegrowthagenda The Australian

Clemenger Group chair Robert Morgan may be retiring from the ad industry but he remains a passionate advocate for the power of creativity and the need for great ideas. bit.ly/4k1rSjv #thegrowthagenda The Australian

Omnicom is poised to assume full ownership of Clemenger Group, as it prepares to launch an Oceania management structure with ex-Omnicom staffer Nick Garrett tipped to take the top role. bit.ly/3FGHxXj #thegrowthagenda The Australian

In the age of transactionalism, creativity is becoming a short-term commodity at the expense of long-term brand building, writes Special Australia’s Celia Garforth. bit.ly/4n05FES #thegrowthagenda The Australian