🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

The future of marketing is omnichannel—and it starts with smarter data. Travis Clinger of @‌LiveRamp explains why authenticated identity + data collaboration are key to real performance. 🔗 bit.ly/4dKPdnL #AdTech #MarketingStrategy #Omnichannel #DataCollaboration

BI just cut 21% of staff—editors, beat reporters, award winners. The new strategy? AI, subscriptions & fewer humans. AdMonsters Wrapper breaks it all down: 🔹 Industry-wide layoffs 🔹 BI’s “100% AI adoption” mandate 🔹 What’s actually at stake 👇 bit.ly/3FNg1ra

The IAB Tech Lab Summit laid out some major plans for the open web to thrive. ✅ Trusted Server ✅ CAPIs ✅ Containerization Read: bit.ly/3ZtVXAD #AdTech #CAPIs #TrustedServer #AdOps #SellSideSignal

Beyond the browser. Into the feed. The rules have changed—have you? Join Scott Messer at #SellSideSummit Nashville (Aug. 17–19) to learn how to monetize AI-era media. ⏳ Early Monster Rate ends Friday the 13th — save $350 🎟️ bit.ly/3ReIat7 #AdTech #DigitalMedia

“They gaslit me. They lied to me. I felt powerless.” Ari Paparo sat in court for 3 weeks, then wrote Yield—a book on how Google’s grip on the ad stack reshaped media. 📚 Q&A via @‌AdMonsters 📝 Susie Stulz 🔗 bit.ly/3Tm7UVv #AdTech #DOJvsGoogle #HeaderBidding

The 2025 AdMonsters Dream Team is HERE 🏆 These leaders are shaping the future of ad ops, programmatic & monetization. 👏 Captain: Roxanne Allen, Dotdash Meredith Full lineup ➡️ bit.ly/4gGCxyN #AdOps #DigitalAdvertising #AdMonsters

Still tweaking last quarter’s numbers to update your rate card? James “The Yield Doctor” Deaker says that’s risky. Watch his expert guide with AdMonsters to make smarter pricing decisions: demand, market & internal changes matter. 🎯 bit.ly/460Qc1k

🚨 BREAKING: Google Ad Manager's new Offerwall is now live globally. It's a new revenue engine for publishers—offering a flexible, reader-first alternative to hard paywalls. Publishers get control. Readers get choice. 🔗 bit.ly/4lp6Z2u #GoogleAdManager

Culture. Community. Content. Connection. That was the undercurrent at #CannesLions2025. AdMonsters Lynne d Johnson recaps real talk from Hilton, Amazon, Kai Cenat, and Kraft Heinz. MUSTAAAAARD!!! 🧠 Human-first media ⚙️ AI that amplifies creativity 🔗 bit.ly/3Te3UGK

Data should drive rate card decisions, says the Yield Doctor Examples from his time at Yahoo demonstrate how direct engagement with sales teams and regular involvement in deal desk conversations enabled him to identify pricing shifts early. 🔗 bit.ly/4lA1o9T

Jesse Waldele runs sub-4 marathons and oversees digital operations for Dow Jones. One is chaos, the other is 26.2 miles. 🏃‍♀️ Her strategy? Trust, talent, SafeSuite, and AI that works. #AdTech #Leadership #BrandSafety #MarathonMindset 👉 Read more bit.ly/400bDMl

🧠 Strategy reset. 🎸 Nashville. Ad ops + rev ops — this one’s for you. 💥 Sell Side Summit, Aug 17–19 ✔️ Signal loss ✔️ AI + automation ✔️ Taking back control Use BOGO2025 by July 11: 🎟️ 2 passes for 1 🏨 1 Hotel night on us 👉 bit.ly/3ReIat7

🛠️ #Adops isn’t just about tags and trafficking anymore—it’s about reclaiming time, purpose, and strategy. As Jay Kulkarni, CEO of Theorem, explained: “Don’t start with tools. Start with outcomes.” Here’s what #automation unlocks for publishers: bit.ly/4kmEL7S

We're partnering with The Yield Doctor James Deaker, Ph.D. to bring you in-the-weeds explainers. Check out our first collab: Establising the process for a regular rate card update youtu.be/disIapXfB5Y?si…

Don't hit pause on cookieless. ⛔️ It’s not just about cookies anymore. ✅ Bennett Crumbling of Optable breaks down why clean rooms, identity graphs & 1P data activation are already key to publisher revenue. 🔗 bit.ly/4nxNWVK #Cookieless #AdOps #PrivacyTech

At Cannes Lions, Hilton’s Dan Reynolds explained how the brand uses AI, creators & in-house talent to tell stories that actually connect. “We let our partners tell the story in their own voice.” 🎥 Full interview: bit.ly/3IbMs3m #Storytelling #AI #CannesLions2025

Big news dropped at Cannes: Amazon + Roku team up on CTV. Advertisers get 80M+ HHs. But what about publishers? ✅ Higher CPMs ⚠️ Pressure on smaller pubs 🔓 Interop still unclear What the sell side should watch: 📖 bit.ly/44iP0Fy #CTV #AmazonAds #Roku

Cloudflare is blocking AI bots—by default. ✅ No scraping without consent 💰 “Pay per crawl” monetization in beta 🛡️ Real tools for publisher control Raptive, Condé Nast, and DMGT are paying attention. Full story: bit.ly/3TW0FUq #AI #Cloudflare #PayPerCrawl

Publishers are competing for attention—not just selling impressions. In a new piece for @‌AdMonsters, Lazar Rubin, CEO of Next Millennium, explains why PMPs are essential for reclaiming value. 📖 bit.ly/44IDl1M #PMPs #AdTech #PublisherStrategy #Programmatic

📉 55% of publishers say they aren’t monetizing cookieless traffic 📊 60% don’t trust their measurement 📈 Nearly 50% expect a 10–20% revenue lift from identity solutions The latest playbook w/ Intent IQ shows where the gaps and opportunities really are. bit.ly/45U3ahr