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"Attention metrics are still fairly nascent, but as cookies and online identity face existential threats over the next few years, the adoption of alternative proxies for value, like attention metrics, are likely to grow." Marc Guldimann CEO @Adelaidelift admonsters.com/what-are-the-b…

How would you measure and optimize?

This week, @AdelaideLift and @ANAMarketers released a free guide: “Using Attention Metrics for Efficient Marketing” This guide covers the ways attention metrics can improve digital media, and responsible attention data usage. adelaidelift.com/attention-metr…

Hi USA TODAY, congrats on being #1 on the Attention Leaderboard. Adelaide ranked publishers using our attention algorithm, and you came out on top. We’re excited to call #attention to publishers who create high quality #advertising experiences. adelaidelift.com/leaderboard

Hey Axios, congrats on being #2 on the Attention Leaderboard. Adelaide ranked over 100 publishers using our attention algorithm, and you got the silver! We’re excited to call #attention to publishers who create high quality #advertising experiences. adelaidelift.com/leaderboard

Hey Financial Times, congrats on being #3 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences. adelaidelift.com/leaderboard

Hey The Economist, congrats on being #4 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences. adelaidelift.com/leaderboard

Hey The New York Times, congrats on being #5 out of over 100 publishers on the Attention Leaderboard. We’re excited to call #attention to publishers who create quality #advertising experiences. adelaidelift.com/leaderboard

How is @AdelaideLift helping brands understand the value of #digital media? - bit.ly/3hwgRY2 #advertising #retailstrategy #digitalmedia

Job opportunity over at @AdelaideLift .. They are looking for a Senior Ad Ops Analyst to work in the Chicago • Los Angeles • New York City • Remote areas. To learn more and apply please visit: angel.co/company/adelai… #nowhiring #joblisting #adops #adtech #jobs #beelertech

APRIL 12-14: Experts from NBA, @AdelaideLift, Meta and more will discuss rising topics in audience and cross-platform measurement, including consumer behavior, privacy and campaign creative at AUDIENCExSCIENCE 2022. Registrations open to all: bit.ly/ARFAxS22 #ARFAxS

Easy-to-understand metrics can also be the most easily gamed🎮 Marc Guldimann's latest article on The Media Leader UK examines how metrics become currencies and why the discomfort of innovation shouldn't stop advertisers from capitalizing on better metrics. mediatel.co.uk/news/2022/04/0…

Adelaide CEO Marc Guldimann joined Adrian Tennant from Bigeye on yesterday's episode of "In Clear Focus," where he shared his thoughts on the growth of attention and what it takes to build a currency. Give it a listen! hubs.la/Q0181-Xd0

The "Pulitzer Algorithm" has received FOUR shortlists at the @FestivalofMedia Global Awards! 🎉 Shout-out to our world-class clients and agency partners at Coca-Cola Schweiz, MediaCom Switzerland, MediaCom Austria, and @MediaComGlobal for making this amazing achievement possible!

Anyone else headed to #Cannes? We'll be the ones with the Mirage on our tail.

Congratulations to the 2023 Top Women in Media & Ad Tech!! At last night's awards ceremony in NYC, the energy was high as we celebrated some of the most intelligent, influential, powerful, analytical & inspiring women of media and ad tech. Stay tuned for a full gallery of images!

Susan Leland (NPR) and @Guldi (Adelaide) explore how new attention metrics are changing the podcast research landscape #IABPodcastUpfront

Happy Monday. Aperiam is proud to share our latest investment: Adelaide. As media continues to fragment and marketing becomes more outcomes-driven, attention will transform measurement. Adeliade is in an incredibly exciting position 🚀 adelaidemetrics.com/blog/adelaide-…

Not all platforms and placements capture attention equally. See how YouTube's premium video ad solutions performed in our recent meta analysis.👇 adelaidemetrics.com/case-studies-y…

The media measurement vendor Adelaide, which created the proprietary attention metric AU (attention unit), launched its most ambitious venture yet on Thursday, a marketplace called the AU Ecosystem. bit.ly/3Sj9ffk