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You can’t use January energy to win in December markets. You’re bleeding money if you’re running your business without a seasonal marketing strategy. Let me be blunt: 📌 Business has rhythms. 📌 The market has moods. 📌 It moves in seasons. 📌 Customers shift. 📌 Their behavior

If you're constantly pitching or explaining what you do, you likely don’t have a marketing issue. You have a positioning issue. Positioning means people already know: —What you do. —Who it’s for. —Why you're the best fit. And when that’s clear, you attract the right attention.

Confused people don’t convert. Even great offers get ignored when the message is unclear. Ask yourself: → Can a stranger understand what you do in one sentence? → Do you speak in their language, or just jargon? → Is your offer simple to share and remember? Growth starts here

In the words of Brian Nyagol the Brainverse Technologies. founder, he says talent is expensive. In African tech, it’s the biggest cost and the hardest to keep. He shared this during a conversation powered by Gullít VC. Startups are bootstrapped. Developers want global pay. The talent

Good morning 😊

Thought leadership is grounded in experience. → What do you believe about your industry? → What’s broken, outdated, or misunderstood? → What are you doing differently? If people can learn how you think, they’ll trust how you work. #AfricaTweetChat

Lately, I’ve been thinking a lot about what branding really means when many people around us are broke, anxious and just trying to make it to next month. In tough economic times, branding gets stripped to the bone. It’s not about how pretty your logo looks. Not about your fancy

Happy New Week! #AfricaTweetChat