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The latest Revenue Buzz is here! 🐝 This week we are covering the story of Palo Alto Networks. And their transformation journey from a lead based motion to an opportunity centric motion. Get the full breakdown in this week’s newsletter! linkedin.com/pulse/palo-alt…

Most marketing leaders are still laser-focused on #MQLs and decision-makers. But what if that’s limiting their impact? The future of marketing isn’t just about leads—it’s about engaging the right mix of people within an account. 🎧 Tune in: apple.co/4lhSiPM

The latest episode of The Revenue Lounge is Live!🎙️ Sustainable pipeline growth isn’t about spending more—it’s about optimizing what’s already working. 💭 Tune in to the full episode: apple.co/3XEIRzF

The latest Revenue Buzz is here! 🐝 For years, marketing teams were measured by one thing: #MQLs. The more leads you passed to sales, the better. Reltio was one of them. Check out the full story in this week’s newsletter! linkedin.com/pulse/reltios-…

When you're still chasing MQLs like it's 2015. #MemeOfTheDay #MQL #BuyingGroup

No heavy lifting. No constant upkeep. Just seamless data capture and clean contact records that keep your CRM (and your GTM motion) running like a well-oiled machine. Check out more G2 reviews here - lnkd.in/d-QTtifS

🚨 Hot Take on Intent Signals 🚨 “Intent is not predictive. It tells you what a buyer is doing right now. But not what they’ll do next.” 🎧 Tune in to hear how to turn fleeting signals into long-term wins. apple.co/4imw8Jk #GTM #ABM #BuyingGroup

🤖 Data. AI. Customer Success. Everyone talks about it. Few know how to actually do it. 🎧 Tune in to hear how data and AI can supercharge your customer success engine. shorturl.at/kvOWu #AI #Data #CustomerSuccess

Unlock the power of AI in Customer Success! 🔓 Join us as our host Randy Likas dives into a fascinating discussion with Aditya Vasudevan, Group Vice President Cyber Resiliency Services at Cohesity. 🎧 Tune in to the full episode here: shorturl.at/kvOWu

Modern B2B marketing isn’t just about capturing leads, it’s about influencing buying groups with data, precision, and trust Sydney Sloan, Chief Market Officer at G2, breaks down how GTM teams can drive better alignment with multithreading Tune in: bit.ly/42K4sIs

The latest Revenue Buzz is here! 🐝 B2B buying has officially gone multiplayer. But most GTM teams are still playing in a single-player mode. In this edition, we unpack the new rules of revenue Check it out! 👇🏻 linkedin.com/pulse/how-infl…

When you blame AI, but it’s your crusty old data that's the real villain. #MemeOfTheDay #AI #Data #RevOps

Most SaaS companies say customer success is a priority. But very few know how to monetize it. Santosh Sahoo, Global Leader of Consumption Selling at MuleSoft, breaks down how to transform customer success into a revenue engine. apple.co/3SmPS50

🔥 Hot Take: MQLs alone don’t close deals.🔥 See how Palo Alto Networks built a scalable buying group engine—and what your team can steal from their playbook. nektar.ai/mqls-to-buying…

Is your data an asset or a liability? In today’s GTM engine, data is everywhere And yet… very few companies know how to bring it all together. If your data stack is slowing down your growth, this is a must-listen. Tune in to the full episode: apple.co/4dh5MYh

Prospect → Lead → Hope for the best? That sales motion doesn’t work anymore. ❌ See how Reltio rebuilt their GTM motion around buying groups—and cut pipeline attrition by 60%. Check out the conversation: nektar.ai/from-mqls-to-b… #GTM #BuyingGroups

Expectations vs Reality 🤧 #RevOps #SalesPipeline #DataQuality #MemeOfTheDay

🚨 Hot take: If your data is a mess, AI won’t save you. It’ll just make the mess louder. 🤖💥 In our latest Revenue Lounge episode, Olga Traskova, VP of RevOps at Birdeye drops truth bombs on the AI hype—and why clean data is the real MVP. Tune in: apple.co/4jgDtuh

Everyone wants a Rolls-Royce AI engine. But most of us don’t even have a parking spot. 🚗💥 In this episode, Olga Traskova VP of RevOps at Birdeye dives into the real challenges behind implementing AI in revenue workflows Tune in to the full episode: apple.co/4jgDtuh

Data is everywhere. But clarity? That’s the real challenge. 🔍 In this episode of The Revenue Lounge, we speak with Alana Ballon, VP of Revenue Operations at Sprout Social to break down what it really takes to build a unified revenue engine. Check out: nektar.ai/building-a-uni…