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New York bound 🗽 (again) This time, representing Truewind at the American Institute of CPAs / CPA.com AI Symposium. One full day of AI in Accounting & Finance with the brightest minds in this field: - Technologists - Standard setters - Regulators - Banking - Firm leaders - And industry thought

A few weeks ago, we moved into a new office. Things making a difference: More space. We loved our last office, but as Truewind grew, we needed extra room. It’s made deep work, meetings and brainstorming sessions easier. Surrounded by action. Our neighbors are founders,

Spent Wednesday at the American Institute of CPAs/CPA.com AI Symposium. 70 people shaping the future of accounting: regulators, standard setters, banking execs, and firm leaders. They also invited 10 tech companies. Truewind was one of them, alongside Sage USA, BILL, and other teams

We moved into a new office. That tripled our SF real estate footprint. It felt like the first day of school again. Over the past two years, we have struggled with our identity of being a remote company or an in-person company. From a coworking space in 2023, to two of us

Startups are better in person. It’s not just about speed. It’s about visibility. You hear what product is stuck on. You see what engineering is excited about. You catch issues early. That context makes your team stronger, sharper and more creative. In-person also makes it

Last month, the American Institute of CPAs and CPA.com held the AI Symposium. One of the biggest takeaways: firms are using AI, but not evenly. In accounting, here’s where things stand: · Bookkeeping and workflow automation are furthest along. Many firms are using AI to close their books faster,

Last week, we stayed late at the office—Vietnamese takeout, card games, and way too much competitive energy. No agenda. No prep. Just good food, laughs, and a team that actually likes spending time together. Startups move fast. The pressure’s real. And it’s easy to forget that

Tax season’s over. Ben Affleck is back. On May 8th, Truewind is having a private screening in SF and San Diego of The Accountant 2. No CPE, but we’ll make it up with popcorn, drinks, and good company. If you’re in town, swing by. Plus-ones welcome. 🎟RSVP here:

Never stop leaning on your network for hiring. It's 10x easier. One of our closest and most trusted founder friends connected us to Jeffrey Lai. From there, it was a fast and smooth interview process. Plus, we already had the best reference check possible from the get go. Jeff

One of our favorite moments this year: getting to collab with J.P. Morgan and Attivo Partners. We teamed up for a webinar about AI, and how accountants are using it. A few takeaways: AI isn’t a magic button. It works best when we treat it like a teammate, not a vending machine.

A lady didn’t pay for the muni and got a citation 👏 I get home and get a letter for speeding last week … 👏👏👏

Proud that Truewind co-sponsored Elevate 2025. The event’s focus: supporting women in accounting and building a stronger, more inclusive profession. Fiona, Anthony and Komala met with everyone from accounting students to leaders reshaping the industry. Those

When people ask why we named the company Truewind, I usually start by talking about sailing. On a boat, the wind you feel depends on how fast you’re moving. But the true wind—the actual wind speed and direction—can only be measured from a fixed point. That’s the role of

Turns out, the best way to recover from tax season is watching an accountant dodge bullets and balance books. Last week, we hosted private screenings of The Accountant in SF and San Diego. Big thanks to everyone who joined us for popcorn, drinks, and a well-earned night off

If you’re wondering what we mean by “digital staff accountant,” this short clip breaks it down. At Truewind, we’re building AI that actually does the work. Categorizing transactions. Reconciling deposits. Matching invoices. The kind of stuff staff that used to take hours

The greatest praise are people saying to me: “I visited your booth yesterday, your team is fantastic” 💛⛵️

Nothing quite like a Saturday morning meet up with a founder / mentor to talk through the hardest problems on your mind. Thanks 💛 back to it

We’re happy users. LFG Kushal Byatnal!!!

How to Train Your Dragon in 4D is a 2 hour Disney ride for $25

The day started chatty. Planning. Demos. Problem solving. For the past 4 hours, it's been silent. Everyone shipping ⛵ More exciting updates coming soon