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This beautiful annual event is happening on NOVEMBER 30 this year! Get ready for crafts, carriage rides, carols, and of course--lighting up the merry maple tree!

Amazing sales, pop up in-store performances by street musicians Prone to Mischief and Santa and Elf stroll and greet. Sacks available at the Visitors Information Center. And a great gift from the town: Free parking downtown for 5 Saturdays, starting November 24th.

Free Saturday Parking in downtown Amherst starts this weekend on the 24th in honor of Small Business Saturday! #shopsmall and support your favorite local businesses!

Join us tomorrow evening 3p-7p on the Amherst North Common for our favorite holiday tradition--the Merry Maple lighting. The tree will be lit at 5p while we listen to a beautiful performance by Amherst College's a cappella group DQ!

Tomorrow evening we will also be giving away festive 'sacks' for Pack the Sack day on Saturday, but you don't need the sacks to get in on the great deals at downtown businesses! 20% off at over 30 different businesses!

Don't forget to vote in our holiday window decorating contest! Downtown businesses have put up festive decorations for the holidays, and they need your vote! Images and ballot are here: surveymonkey.com/r/DFYZYFD?fbcl…

Mark your calendars! Luminaria is February 2nd, 5-8pm on the Town Common. It will serve as the kick-off event for Winterfest Amherst and will feature choral performances, hot chocolate, face-painting, and much much more!

Stay warm this week!

Reminder! Jamherst is coming up--free, live, local, original music performances by amazing musicians in all of our favorite local haunts! See you there!

Here's some great photos (courtesy of Keith Toffling photography) of the bands that performed for #Jamherst! Such amazing talent and energy in our Valley! Thank you to all who performed, attended and help coordinate! #livelocaloriginalmusic flickr.com/photos/8743024…

Popping up in downtown Amherst....Honey Crisp Fried Chicken! gazettenet.com/Pop-up-chicken…

What does ‘Smart Growth’ mean for downturn centers? Come find out tonight! 7pm. #smartgrowth #buildingbusiness #buildingcommunity

#ArtWeek #AmherstMA 2019 is coming up from April 26th - May 5th! Sidewalk poetry, murals, architecture tours, truck art & so much more. Learn about all of the exciting events via Amherst Downtown here: amherstdowntown.com/amherst-center…

The "Amherst Trolley" featured in the Pakistan national press. Phool Patti Official Amherst Downtown ArtWeek truck.artist Civic Initiative

Free concert tonight in Sweetser Park! 6:30!

Concert tonight is still on! Join us for some free, live, local music!

Every day is a good day to shop Amherst's central business district, but Friday, December 6 & Saturday, December 7 are GREAT days to get your holiday shopping done at our variety of boutique and unique retailers. Visit our website for more details on participating businesses.