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Not all brands should treat their branded search the same. And yet 90% do. Here’s the hard truth: your branded strategy depends entirely on distribution. There are two types of brands: No outside distribution You don’t sell wholesale. You’re not on marketplaces. You’re the

"I reached out to another agency to offer my services as the default service offering in their pitch. They refused, so I built my own sales department and marketing team". He makes it seem like it's some insane thing that Google didn't replace itself as the default option.

First tried AI Mode yesterday, and gotta say I love it.

It's Wednesday today. Today is the best day to start your cold fermented pizza dough for the weekend. Just saying.

Google Rep reaching out with alarming notes? Worried you might be missing important tips from them? Check the rep's linkedin profile first. In this case, the AM has 10 months of experience. Yeah, I think I pass.

A new client just asked us for our process for uploading assets to PMax. He HATED what I had to say: “Based on the Channel Report for PMax, we’re spending 0.4% on Display Ads and 0.2% on YouTube Ads — I don’t think it’s worth continuing adding images or videos to PMax” Like I

Name something more frustrating than the AI breaking the code that worked because you asked for a separate change unrelated to what it broke.

I just completed my second audit for God Tier Ads clients. These accounts are managed in-house, spending €50,000+ monthly. It's interesting seeing in-house management at this level since I typically only see such accounts when budgets are much higher. Here are 4 critical issues

Google desperately needs to stop announcing features that aren't available to anyone. This one is Attributed Brand Searches. It was announced during GML and elsewhere — but it's impossible to access. I feel Google has done this for years. They have pulled future releases

Just asked my favorite canadian if a post I was planning on doing was too aggressive. She said, and I quote: "But I do recommend slightly softer language, unless you're specifically looking to start shit" Asking Canadians if you're too agro is a good life hack 😉

There is one PPC influencer who is notorious for never having really managed PPC accounts.

Feeling better about pushing back on my wife's request to go out drinking for the second weekend in a row. In my defense, I had the pizza dough cold fermenting since Wednesday

I'd say a good 50% of the time spent writing a script for YouTube is figuring out how to visualize the concepts I talk about.

A question I added that really helped clarify how to write SOPs was: Is this a training document, or a reminder document? 90% of SOPs should remind and align people how to do something once they've been trained in it. Training documents are too long to work as a reminder.

This seems just as much an attack on Open AI as Google wanting to buy/hire the CEO.

Doing some AI Max research for a video, and found this gem. The person who wrote this example at Google has never seen what exact match looks like in 2025 😇 Who here believes that this keyword: [red midi dress] would NOT trigger this search query: "colorful midi dresses

For regular high-dose consumers the majority of caffeine’s benefits are just relief from withdrawal. The drug creates the need it satisfies. Here’s the cycle: 1. You wake up tired. 2. You drink caffeine. 3. You feel more alert. 4. A few hours later, you crash. 5. You drink

Now we're getting somewhere with this AI stuff. Picture of shopping list (daughter wrote it), and Gemini adds to list in Keep

In the last few weeks an article has gone viral claiming that Google is hiding poor performing search terms. Here’s why the slurry of people just reading the headline are wrong. The headline is: “How Google Skims Profit from Advertisers” It starts with a big claim: "for

Tickets bought for Hard Summer in LA in August. Went to one at the park last year and loved the outside vibe. Can't wait