🎙️ "At a startup, content creation often begets distribution. Where I'm at now, distribution begets content." Tracey Wallace reveals why your content is a wasted effort unless there’s a promotion plan in place. Hear more on the next Animalz Podcast.

🎙️ “With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” That’s how Zapier's CMO replied Lane Scott Jones when she showed a 454% ROI on their blog. Learn how Lane proves content’s real value at Zapier, Tuesday on the Animalz Podcast.

🎙️ "We gave them thought leadership and the conversions were really impressive. Within a year, it was credited with $1 billion annually of influenced pipeline." Stephanie Losee reveals how content drives revenue at Autodesk, Dell, and Visa on the Animalz Podcast, dropping Tuesday.