Cynthia B. Meyers (@annehummert) 's Twitter Profile
Cynthia B. Meyers

@annehummert

Media & advertising historian, #brandedcontent past & present; author of "A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio"

ID: 125085076

linkhttps://www.profcynthiameyers.com calendar_today21-03-2010 16:45:04

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New podcast interview out--this time about TV commercials in the 1980s: "Where's the Beef?!" The Apple 1984 commercial, Michael Jackson for Pepsi, and more (link below)

Cynthia B. Meyers (@annehummert) 's Twitter Profile Photo

Perhaps the 1980s were a "golden age" of TV commercials: high budgets, elaborate cinematics, catchy jingles, huge audiences. Hear me discuss them (link below)

Cynthia B. Meyers (@annehummert) 's Twitter Profile Photo

An advertiser is asking fans to supply new lyrics for a jingle—just as advertisers have long used slogan contests to engage consumers in defining the brand (much cheaper too)