Antenna estimates Disney-Max Bundle Subscriptions reached 2.2M by year’s end, with the inter-company bundle accounting for a significant portion of sign-ups for all the services included in the package. antenna.live/insights/break…

One tactic streamers have employed in service of profitability is increasing prices. Since the end of 2022, Antenna estimates the Average Price Paid per month for Premium SVOD is up +22.8% for ad-free plans and +24.5% for ad-supported plans. antenna.live/insights/price…

Across the Premium SVOD services that offer both ad & ad-free plans, 57% of Gross Adds were ad-supported in '24, up from 45% in '23. Every Premium SVOD service that offers both plan tiers saw an increase in the share of ad-supported Gross Adds YoY. antenna.live/insights/ad-su…

ICYMI: great story from Hannah Miller on Apple TV+'s Severance and its impact on the streaming service, featuring Antenna data and analysis. bloomberg.com/news/articles/…

Antenna will be in Denver June 11-13 for StreamTV Show 2025 and we'd love to see you IRL! Drop us a line to schedule time. antenna.live/contact-us

Last week we published The Signal, our revamped Antenna newsletter. Every month The Signal will include fresh insights pulled directly from Antenna’s industry data, plus a rotating mix of commentary & other info. Sign-up to receive your own copy: lnkd.in/gmrMfNKx

Ad Managers – Premium SVOD users who've faced multiple Ad Choices & have selected both ad-free and ad-supported tiers – have become the leading behavior, at 46% among those who have faced Ad Choice. Ad Managers added 12.1M consumers, growing 29.6% YoY. antenna.live/insights/to-ad…