I see some saying they're deleting some of their site content due to the upcoming Helpful Content Update. Don't do it without assessing it first! Follow my (updated) workflow to decide if it's worthy to optimize the content or not and what to do about it: aleydasolis.com/wp-content/upl…

Yesterday was my last mentorship call with the wonderful Aleyda Solis 🕊️ which was part of the mentorship program that Women in Tech SEO run regularly. I am beyond grateful for the time that Aleyda spent with me and all the input and inspiration she gave me. 😌🙏

Hey look Ma, I made it!!! Thanks so much Aleyda Solis 🕊️ 🙏

I like to customize my tech audits to my clients' needs & circumstances rather than blindly following a template. Having a sensible approach and process is really vital for delivering useful results. Here's a good example of one of those.

Potential Client: "Well, another freelancer told us they could do it for a lot cheaper." Me: "Great. Hire them then."

Migration Fall. One down, two more to go. So far, so good. #sitemigration #techseo

If you are sending auto replies telling me that you're taking 14 days off for national mourning, I might drop in to count the memorabilia cups in your cupboard. Just to make sure you're for real.

Sneaky!

Forcing users to a specific language is bad #UX . Here's why it's also not ideal for #indexation & #internationalSEO

Here’s a reminder that can save you (hours of work and money too). You don't want to spend resources on creating killer content that cannot be indexed, trust me.

Just got my ticket! Get yours now! 🥳#WTSFest

FLOOFS NEED PERMA-HOMES! #walthamstow Cats Protection are struggling to find perma-homes for four rescued kittens. They're all proper personalities in their own ways. If you're vaguely local and want a perma-floof in your life, link to more info below. facebook.com/10468874487391…

A historic failure

Told the client to make a Web Story to get more traffic from Discover. It was a great success! ...only problem: oh, it doesn't send any traffic back to the site (and yes there are internal links). Web Stories: the amazing SEO opportunity that never was.

“The King has asked me to become Prime Minister because this nonsense has gone on long enough.”

Another muppet gone.

just so were all clear, Musk is firing half of Twitter's staff, including huge swaths of their content moderation capability, four days before opening up identity-confirmation-free verification to the whole website which will happen...the day before a national election.

Do not pretend to be an expert if you aren't. Your audience is like Santa Claus. They know everything. Syphaïwong Bay Deneuville #WTSFest

Enjoying the talks and chatting to Kyle Rushton McGregor and Astrid Kroczek at the Search London 🇺🇦 event!

Thanks Search London 🇺🇦 for another great and inspiring evening! Great seeing you Tim Sheed chima mmeje🏳️‍🌈 Julia-Carolin Zeng Astrid Kroczek