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🎙 Is it better to go narrow or broad with your segmentation & targeting if you want to grow your brand? 🎙 Jon Lombardo answers this very question in episode 2 of our new Building Value-Driven Brand Experiences podcast series. Listen to the episode👉 lnkd.in/e_gDyab3

Building a strong brand position that resonates with the market is a challenge faced by many B2B organizations. But where should brands be focusing their attention to tackle this challenge? And what role does brand research play? Find out here 👉 b2bint.nl/brandgrowthcha…

🎙 Byron Sharp explains why the key to building brand penetration is through increasing mental and physical availability. Listen to the full episode to hear why being distinct is more effective at driving long-term brand growth than being different 👉b2bint.nl/bsharppodcasts…

🎙 New podcast episode! 🎙 Nick Hague is joined by B2B International's Oliver Truman & Simi Dhawan to explore key insights from the 2023 B2B Superpowers Index and discuss the implications for B2B brands 👉 b2bint.nl/oliverandsimi

This The ANA article, featuring B2B International's Matt Powell, explores why B2B organizations need to shift their focus toward fostering customer conversations that reflect a relationship-based mindset rather than a purely transaction approach👉 ana.net/magazines/show…

🎙 What does today’s constantly evolving business environment mean for brands trying to compete for buyers' attention? 🎙 Oliver Truman discusses what the 2023 B2B Superpowers Index findings tell us about the current state of B2B decision-making👉b2bint.nl/oliversimisnip…

3 years after launching & more than 50 episodes later, the B2B Insights Podcast has once again been nominated for Little Bird Marketing's MR Podcast of the Year award. In 2022 we finished as runners up so this year we’d love to go one better & win! Vote here 👇b2bint.nl/2023mrpodcasta…

🎙 Is the incumbent brand as safe as it used to be in B2B markets? 🎙 Oliver Truman explains why the growing disconnect between experiences & expectations means incumbent brands can no longer rely on winning that business again. Listen in full 👉 b2bint.nl/oliversimisnip…

🎙 New podcast series! 🎙 In episode 1 of 'World's Greatest Business Thinkers', we're joined by Celine Schillinger 🇺🇦, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effective leadership👉b2bint.nl/greatestbusine…

🎙 New podcast episode! 🎙 In episode 2 of 'World's Greatest Business Thinkers', we're joined by Wendy Smith & Marianne Lewis, co-authors of ‘Both/And Thinking’, to discuss how to develop a paradox mindset for problem solving. Listen here👉 b2bint.nl/greatestbusine…

🎙 New podcast episode! 🎙 Ep3 of 'World's Greatest Business Thinkers' sees Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, join for a conversation on how to think, discuss, & practice failure wisely. Listen 👉 b2bint.nl/greatestbusine…

🎙 New podcast episode! 🎙 In episode 4 of 'World's Greatest Business Thinkers', we're joined by Kirstin Ferguson, an award-winning author, columnist, and keynote speaker, for a conversation on how to lead effectively in today’s world. Listen here 👉 b2bint.nl/kirstinferguso…

New research: Businesses that prioritize sustainability are 28% more likely to have seen increased revenues in the past 12 months 📈 Our new report explores the significant opportunity that prioritizing sustainability offers to B2B brands. View now 👉 b2bint.nl/sustainability…

B2B brands that place sustainability at the core of their values are more likely to have achieved higher revenues and profits in the past 12 months, according to our Superpowers Index research 📈 Learn more in our latest infographic 👉b2bint.nl/sustainability…

🎙 New podcast episode! 🎙 In episode 5 of 'World's Greatest Business Thinkers', Rita Gunther McGrath joins us for a conversation on how to spot disruptive inflection points in your market and use them to gain a competitive advantage. Listen here 👉 b2bint.nl/ritamcgrathpod…

🎙 New podcast episode! 🎙 Herminia Ibarra, Professor of Organizational Behavior at LondonBusinessSchool and a world-renowned authority on leadership and career development, discusses how to successfully reinvent your career. Listen here 👉 b2bint.nl/herminiaibarra…

For many B2B organizations, brand awareness is the most important metric used to measure their top-of-funnel performance. We also put a lot of stock into brand awareness; however, we find that certain awareness metrics are more insightful than others👉 b2bint.nl/brandawareness…

Marketers often neglect the middle of the funnel as it sits between brand-building & sales-led activities. Yet without a healthy middle funnel, prospective buyers may not feel connected to the brand. Here's how we evaluate mid-to-end funnel performance 👉b2bint.nl/midfunnelmeasu…

Happy Chinese New Year to all of our colleagues, clients and followers who are celebrating today! #chinesenewyear #yearofthedragon

Explore the key benefits of using buyer personas in B2B marketing, the most important questions to ask when researching B2B personas, and 7 best practices for developing and embedding personas in B2B organizations. Read the article 👉 b2bint.nl/b2bbuyerperson…