
Baker Richards
@bakerrichards
Equipping cultural organisations to thrive and maximise income through pricing, segmentation, analysis and truly understanding audiences
ID: 149498286
http://www.baker-richards.com 29-05-2010 12:55:05
972 Tweet
951 Followers
765 Following

This month, political observer & ex-public affairs advisor turned arts strategy & data consultant Robin Cantrill-Fenwick joined WMCRU to reflect on the #generalelection to date. We considered how to ensure the #culturalsector is heard in the remaining time. Watch: youtu.be/TPBZexF9lu0

Our pleasure - what a great #AMAConf Look out for @sarhhorner, David Reece and Lawrence Moir if you're with us in Brighton 👀

"Joining Baker Richards has been a massive change from the firefighter life of an arts CEO. The interview process gave me a glimpse into the work and I could feel my inner marketer and data geek getting excited," says @sarhhorner Baker Richards buff.ly/3WAUvLX


"How concerned should arts organisations be about the growing regulatory and pressure-group interest around dynamic pricing?" asks Robin Cantrill-Fenwick Baker Richards buff.ly/3B0tIjH

ICYMI: Our CEO, Catherine Hume has written for Arts Professional about an AI policy we've produced with Target Internet in development with the AI Sector Support Group of SSOs from across arts & heritage. #ArtsMarketing

Now for something completely different at #nitaconf24 from Baker Richards 'Dynamic Pricing on Trial'. What is the case for and against through the lens of tourism.


Really insightful ALVA Heads of Membership forum today, hearing from our hosts London Museum, English Heritage & Baker Richards on everything from membership acquisition, retention, consumer trends, lessons from beyond our sector & the implications of: legislation.gov.uk/ukpga/2024/13/…


In the second of three articles exploring how cultural organisations can use data creatively, Baker Richards David Reece makes the case for intelligent risk-taking through a data-informed approach, balancing insights with flexibility for long-term success buff.ly/4e4Phx6

ICYMI: In the last article in his series exploring the role of data in the arts, David Reece considers what a ‘cultural data revolution’ looks like and its power to transform cultural engagement Baker Richards buff.ly/3Z8tH5w

Ahead of Donald Trump’s inauguration next week, Robin Cantrill-Fenwick looks at what may lie ahead for arts leaders in the USA Robin Cantrill-Fenwick Baker Richards buff.ly/3WkUviq


Important conversations about the future for orchestras at the ABO #abo2025 conference, taking place at The Glasshouse International Centre for Music. Topped off by an excellent concert from Royal Northern Sinfonia


ICYMI: Leaders of cultural organisations face the constant question of how to allocate limited time and resources effectively. Robin Cantrill-Fenwick finds a high-RICE diet helps Baker Richards buff.ly/3EtMSQO

We have the great pleasure to be hosted by Royal Collection Trust at The King’s Gallery at Buckingham Palace for our ALVA Heads of Development forum today. Presentations and case studies from Royal Zoological Society of Scotland Baker Richards Moore Kingston Smith LLP The Linbury Trust and a chance to see superb The Edwardians exhibition



Fantastic day London Zoo (finishing with a tour of the zoo) for our ALVA Heads of Marketing forum. Superb new research into the family market undertaken by Baker Richards; inspiring case studies from London Zoo Castle Howard Royal Zoological Society of Scotland Beamish Museum KidRated

