🌟 Honored to represent at this year's Andy Plesser Retreat in the stunning Berkshires, NY! The connections made and the business opportunities explored were invaluable, expanding access to our NAIA , HBCU Athletic Conference and NBA G League Texas Legends sports content 🙌🏾🔥

That’s a wrap on #BeetBerks! MediaRadar’s @BrettHouse spent two action-packed days exploring the future of advertising at Andy Plesser’s retreat at the stunning Troutbeck Estate Resort. Thanks to all who made it such a great event! 🙌

Thank you to everyone who made the Beet Retreat Berkshires such a success! Please take a look at the #BeetBerks highlight reel below, and mark your calendars for the Beet Retreat LA, November 12-14 events.beet.tv/la 🌞 Great times ahead!

Beet.TV is thrilled to welcome an amazing lineup of speakers to the Beet Retreat LA! Join us, November 12-14: events.beet.tv/la

“Getting together with people where we can have real conversations, be open with each other, get to know people, still matters a lot,” Maureen Bosetti, chief investment officer at IPG Mediabrands, says about Beet Retreat. Join us Nov 12-14 events.beet.tv/la

BREAKING - IAB Tech Lab unveils 'LEAP' ad playbook to modernize live event streaming ads, as Chief Executive Anthony Katsur tells Beet.TV's @LGranatstein in this video interview. beet.tv/2025/08/iab-te…

For pharmaceutical marketers, channels like connected television are about long-term audience reach and message impact, not immediate ROI, requiring careful balancing, says Erica Taylor, CMO at @Genentech, in this fireside chat at LIONS | The Home of Creativity beet.tv/2025/08/genent… #BeetCannes

“It’s nice to take a breath and spend a moment really focusing on the future,” Holly Yonosko, chief analytics officer at IPG Mediabrands, says about the Beet Retreat. Join us for Beet Retreat LA, 🌞 November 12-14 events.beet.tv/la

“Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of retail media/DOOH for T-Mobile Advertising Solutions, told Beet.TV at @Cannesz_Lions beet.tv/2025/08/t-mobi…

“The level and quality of the people that attend are fantastic,” Gregory Sherrill, vice president of demand at adtech firm @Magnite, says about the Beet Retreat. Join us for Beet Retreat LA, 🌞 November 12-14 events.beet.tv/la

AI, particularly large language models, is more about codifying the past than inventing the future, as they are trained on aggregated digital history and lack the capacity for truly disruptive creativity, says veteran ad exec Rob Norman at #BeetBerks beet.tv/2025/08/ai-age…

Retail media has rapidly evolved from a niche topic to a major industry focus, with Liz Roche, vp of media & measurement at Albertsons Media Collective, attributing its rise to the unique political and economic climate of the current year #BeetCannes

Retail media is one of advertising’s fastest-growing sectors, and it now faces a pivotal moment marked by significant challenges for retailers and brands, Melanie Zimmermann from @Criteo says LIONS | The Home of Creativity beet.tv/2025/08/retail… #BeetCannes

The fundamental shift from traditional programmatic buying to connected TV demands entirely new technological and operational approaches to deliver the speed, control and agility missing from older, display-focused DSPs, says Keith Gooberman, CEO of Pontiac Intelligence #BeetBerks

Retail media was a hot topic at LIONS | The Home of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. A Beet.TV panel featuring retail media leaders Joe Maceda, WPP's Mindshare; Sean Ransenberg, H-E-B Retail

Brands can stand out by using connected identity and predictive AI to create a unified, 360-degree customer view, enabling truly personalized, consistent engagement across channels, says Mike Ng from @Epsilonmktg at LIONS | The Home of Creativity beet.tv/2025/08/epsilo… #BeetCannes

As AI models optimize ad campaigns around idealized but non-existent customer personas, marketers must establish a “validation path” to ensure insights link back to real individuals, says Brian Silver, evp TransUnion beet.tv/2025/08/transu… #BeetCannes @cannes_lions

AI is reshaping media operations, but uneven adoption within organizations is creating friction as teams vary widely in their comfort and trust with the technology, says Moe Chughtai, global vp of strategy & partnerships at @weareMiQ, beet.tv/2025/08/miqs-m… #BeetBerks

Advertising’s AI-driven future will depend on “composable” platforms (flexible, modular systems built from best-in-class parts) rather than rigid, one-size-fits-all solutions, says Simon Asselin, CTO at Infillion, in interview with @LGranatstein beet.tv/2025/08/compos…