BBS Marketing Dept. (@bham_marketing) 's Twitter Profile
BBS Marketing Dept.

@bham_marketing

Official Twitter Account for Department of Marketing, Birmingham Business School

ID: 146062672

linkhttp://www.business.bham.ac.uk/marketing calendar_today20-05-2010 14:19:54

1,1K Tweet

657 Followers

366 Following

College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

‘Super-consumers’ react negatively to modern portrayals of the fictional British secret agent James Bond - criticising later movies as 'woke nonsense', a new study from Bham Business School & ESCP Business School has found: birmingham.ac.uk/news/2024/lice…

‘Super-consumers’ react negatively to modern portrayals of the fictional British secret agent James Bond - criticising later movies as 'woke nonsense', a new study from <a href="/UoB_Business/">Bham Business School</a> &amp; <a href="/ESCP_bs/">ESCP Business School</a> has found: birmingham.ac.uk/news/2024/lice…
College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

This Wednesday, academic experts will take to the stage at Uni of Birmingham to unravel the influence of one of the most iconic figures of our time. So, why hold an academic event about Taylor Swift? Prof. Sarah Montano from BBS Marketing Dept. explains: blog.bham.ac.uk/socialsciences…

This Wednesday, academic experts will take to the stage at <a href="/unibirmingham/">Uni of Birmingham</a> to unravel the influence of one of the most iconic figures of our time.

So, why hold an academic event about Taylor Swift? Prof. Sarah Montano from <a href="/Bham_Marketing/">BBS Marketing Dept.</a> explains: blog.bham.ac.uk/socialsciences…
Bham Business School (@uob_business) 's Twitter Profile Photo

Dr. Julie Whiteman examines the resurgence of 1990s pop culture, highlighting its link to recurring misogynistic backlash against feminist progress and its nuanced impact on gender dynamics today for The Conversation. Read more ⬇️ theconversation.com/the-return-of-…

College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

Have the 2024 Christmas ads lived up to your expectations? Prof. Sarah Montano from BBS Marketing Dept. explains why Christmas ads are so important for retailers and looks at this year's popular themes: blog.bham.ac.uk/socialsciences…

Have the 2024 Christmas ads lived up to your expectations?

Prof. Sarah Montano from <a href="/Bham_Marketing/">BBS Marketing Dept.</a> explains why Christmas ads are so important for retailers and looks at this year's popular themes: blog.bham.ac.uk/socialsciences…
Bham Business School (@uob_business) 's Twitter Profile Photo

Prof. Sarah Montano and Dr. Inci Toral emphasise that the survival of the high street requires urgent collaboration between the government, landlords, and retailers to create innovative solutions to preserve these vital community spaces ⬇️ blog.bham.ac.uk/socialsciences…

Prof. Sarah Montano and Dr. Inci Toral emphasise that the survival of the high street requires urgent collaboration between the government, landlords, and retailers to create innovative solutions to preserve these vital community spaces ⬇️

blog.bham.ac.uk/socialsciences…
College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

The UK's competition watchdog has found supermarket loyalty cards offer genuine savings. Prof. Sarah Montano from BBS Marketing Dept. spoke to BBC Birmingham & Black Country about the findings. Listen from 2:40 ⬇️ bbc.co.uk/sounds/play/p0…

Bham Business School (@uob_business) 's Twitter Profile Photo

"Was this rebranding a calculated risk to stay relevant, or has Jaguar veered off course and will soon be facing its own Bud Light moment?" 💬🚗 Dr Achilleas Boukis explores Jaguar's bold gamble that may redefine its identity in the luxury EV market ⬇️ blog.bham.ac.uk/socialsciences…

"Was this rebranding a calculated risk to stay relevant, or has Jaguar veered off course and will soon be facing its own Bud Light moment?" 💬🚗

Dr Achilleas Boukis explores <a href="/Jaguar/">Jaguar</a>'s bold gamble that may redefine its identity in the luxury EV market ⬇️

blog.bham.ac.uk/socialsciences…
College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

The dynamics of sex and power are shifting, the young women who came of age in deeply sexist 90s lad culture are part of a new generation of women of a certain age 💬 Dr Julie Whiteman explores how Gregg Wallace underestimated "Women of a Certain Age" ⬇️ blog.bham.ac.uk/socialsciences…

The dynamics of sex and power are shifting, the young women who came of age in deeply sexist 90s lad culture are part of a new generation of women of a certain age 💬

Dr Julie Whiteman explores how Gregg Wallace underestimated "Women of a Certain Age" ⬇️

blog.bham.ac.uk/socialsciences…
Bham Business School (@uob_business) 's Twitter Profile Photo

Experience Matters! Professor Sarah Montano and Dr Inci Toral explore the enduring popularity of the Christmas market for the CoSS blog ⬇️🎄🧑‍🎄 blog.bham.ac.uk/socialsciences…

Experience Matters! 

Professor Sarah Montano and Dr Inci Toral explore the enduring popularity of the Christmas market for the CoSS blog ⬇️🎄🧑‍🎄

blog.bham.ac.uk/socialsciences…
College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

"not only are women over 40 less represented than men over 40, but they are also portrayed differently" Dr Julie Whiteman from BBS Marketing Dept. spoke to The All Americas' Independent Film Festival about the representations of ageing women in film: aaiffamericas.com/young-and-pret…

"not only are women over 40 less represented than men over 40, but they are also portrayed differently"

Dr Julie Whiteman from <a href="/Bham_Marketing/">BBS Marketing Dept.</a> spoke to <a href="/AAIFF_americas/">The All Americas' Independent Film Festival</a> about the representations of ageing women in film: aaiffamericas.com/young-and-pret…
Bham Business School (@uob_business) 's Twitter Profile Photo

Are you considering a Masters or MBA at Birmingham Business School? Join our exclusive series of Q&A webinars, where you’ll have the opportunity to meet our academics and programme directors. Find out more and register below ⬇️ birmingham.ac.uk/study/campaign…

Are you considering a Masters or MBA at Birmingham Business School? Join our exclusive series of Q&amp;A webinars, where you’ll have the opportunity to meet our academics and programme directors.

Find out more and register below ⬇️
birmingham.ac.uk/study/campaign…
College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

Dr Julie Whiteman from BBS Marketing Dept. joined ÉCU Film Festival Friday Live Podcast, discussing her research on the representations of aging women in film and how audiences are interpreting these roles. Watch in full ➡️ youtube.com/watch?v=4Ond23…

College of Social Sciences (@coss_birmingham) 's Twitter Profile Photo

James Bond will return – but in what guise? Finola Kerrigan, Professor of Marketing, explores what the future holds for MI6's suave super-spy amid rising fears that Amazon will turn the James Bond movie franchise into a content farm: birmingham.ac.uk/news/2025/jame…

James Bond will return – but in what guise?

Finola Kerrigan, Professor of Marketing, explores what the future holds for MI6's suave super-spy amid rising fears that Amazon will turn the James Bond movie franchise into a content farm: birmingham.ac.uk/news/2025/jame…
Bham Business School (@uob_business) 's Twitter Profile Photo

"The most recent film revisits idents those that came before, which themselves were inspired by the original Mr Darcy from Pride and Prejudice" 💬 Professor Finola Kerrigan explores the enduring appeal of Bridget Jones and the winning RomCom formula ⬇️ blog.bham.ac.uk/socialsciences…

"The most recent film revisits idents those that came before, which themselves were inspired by the original Mr Darcy from Pride and Prejudice" 💬

Professor Finola Kerrigan explores the enduring appeal of Bridget Jones and the winning RomCom formula ⬇️

blog.bham.ac.uk/socialsciences…
Alessandro Gerosa (@gerry_sasha) 's Twitter Profile Photo

Deadline coming! You have up till the 17th of March to submit a proposal on #food and #craft for this fantastic symposium on the Future of Food which will be held at the Bham Business School BBS Marketing Dept.! Great topic, fantastic venue, and no registration fees!

Dr Doğa İstanbulluoğlu (@doga_) 's Twitter Profile Photo

Our article with Ezgi Sakman is one of the most popular articles from the last 3 years published in European Management Journal. Read here about the relationship between company responses and consumers' repurchase intentions. Open access: sciencedirect.com/science/articl…

Our article with <a href="/EzgiSakman/">Ezgi Sakman</a> is one of the most popular articles from the last 3 years published in European Management Journal. Read here about the relationship between company responses and consumers' repurchase intentions. Open access: sciencedirect.com/science/articl…