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‘Super-consumers’ react negatively to modern portrayals of the fictional British secret agent James Bond - criticising later movies as 'woke nonsense', a new study from Bham Business School & ESCP Business School has found: birmingham.ac.uk/news/2024/lice…

This Wednesday, academic experts will take to the stage at Uni of Birmingham to unravel the influence of one of the most iconic figures of our time. So, why hold an academic event about Taylor Swift? Prof. Sarah Montano from BBS Marketing Dept. explains: blog.bham.ac.uk/socialsciences…

Prof. Sarah Montano from Bham Business School joined BBC Radio 4 You and Yours to discuss whether price matching guarantees are a good deal. Listen ⤵️ bbc.co.uk/sounds/play/m0…

Dr. Julie Whiteman examines the resurgence of 1990s pop culture, highlighting its link to recurring misogynistic backlash against feminist progress and its nuanced impact on gender dynamics today for The Conversation. Read more ⬇️ theconversation.com/the-return-of-…

Have the 2024 Christmas ads lived up to your expectations? Prof. Sarah Montano from BBS Marketing Dept. explains why Christmas ads are so important for retailers and looks at this year's popular themes: blog.bham.ac.uk/socialsciences…

Prof. Sarah Montano and Dr. Inci Toral emphasise that the survival of the high street requires urgent collaboration between the government, landlords, and retailers to create innovative solutions to preserve these vital community spaces ⬇️ blog.bham.ac.uk/socialsciences…

The UK's competition watchdog has found supermarket loyalty cards offer genuine savings. Prof. Sarah Montano from BBS Marketing Dept. spoke to BBC Birmingham & Black Country about the findings. Listen from 2:40 ⬇️ bbc.co.uk/sounds/play/p0…

"Was this rebranding a calculated risk to stay relevant, or has Jaguar veered off course and will soon be facing its own Bud Light moment?" 💬🚗 Dr Achilleas Boukis explores Jaguar's bold gamble that may redefine its identity in the luxury EV market ⬇️ blog.bham.ac.uk/socialsciences…

The dynamics of sex and power are shifting, the young women who came of age in deeply sexist 90s lad culture are part of a new generation of women of a certain age 💬 Dr Julie Whiteman explores how Gregg Wallace underestimated "Women of a Certain Age" ⬇️ blog.bham.ac.uk/socialsciences…

Experience Matters! Professor Sarah Montano and Dr Inci Toral explore the enduring popularity of the Christmas market for the CoSS blog ⬇️🎄🧑‍🎄 blog.bham.ac.uk/socialsciences…

If you would like to review a book for Marketing Theory get in touch. I am currently looking for reviewers for...

"not only are women over 40 less represented than men over 40, but they are also portrayed differently" Dr Julie Whiteman from BBS Marketing Dept. spoke to The All Americas' Independent Film Festival about the representations of ageing women in film: aaiffamericas.com/young-and-pret…

Are you considering a Masters or MBA at Birmingham Business School? Join our exclusive series of Q&A webinars, where you’ll have the opportunity to meet our academics and programme directors. Find out more and register below ⬇️ birmingham.ac.uk/study/campaign…

Dr Julie Whiteman from BBS Marketing Dept. joined ÉCU Film Festival Friday Live Podcast, discussing her research on the representations of aging women in film and how audiences are interpreting these roles. Watch in full ➡️ youtube.com/watch?v=4Ond23…

It was an honor to host Dr. Julie Whiteman from BBS Marketing Dept. on our podcast!

James Bond will return – but in what guise? Finola Kerrigan, Professor of Marketing, explores what the future holds for MI6's suave super-spy amid rising fears that Amazon will turn the James Bond movie franchise into a content farm: birmingham.ac.uk/news/2025/jame…

"The most recent film revisits idents those that came before, which themselves were inspired by the original Mr Darcy from Pride and Prejudice" 💬 Professor Finola Kerrigan explores the enduring appeal of Bridget Jones and the winning RomCom formula ⬇️ blog.bham.ac.uk/socialsciences…

Deadline coming! You have up till the 17th of March to submit a proposal on #food and #craft for this fantastic symposium on the Future of Food which will be held at the Bham Business School BBS Marketing Dept.! Great topic, fantastic venue, and no registration fees!

Our article with Ezgi Sakman is one of the most popular articles from the last 3 years published in European Management Journal. Read here about the relationship between company responses and consumers' repurchase intentions. Open access: sciencedirect.com/science/articl…

⁦ theconversation.com/why-we-love-th…