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How are you getting #quality case ow.ly/kwcs30lI3E3 studies? Are your #blockchain pitches getting a cold shoulder? And are your vague #digital transformation claims falling on deaf ears? Join the club, read my suggestions and share your own.

Are you finding demand is red hot for #IT #content marketing but it's getting harder to deliver quality results? Read what's getting in the way and share tips for improving #case studies, #blockchain messaging and more. ow.ly/A8my30lI3Qf

Need to differentiate your "commodity" product ow.ly/yo0p30m4zZ9 or service? Lessons from a manufacturer of concrete screws. #content marketing #IT service providers

Stumped with explaining how your product is different? Lessons from a maker of, yes, concrete screws. #IT content marketing #IT service providers ow.ly/VHLP30m4A1M

How do you market #application transformation vs. #infrastructure transformation, #customer service transformation and #digital transformation? Read these definitions and messaging tips. #content marketing ow.ly/D8HL30mCiTR

Which of the four flavors of #transformation ar ow.ly/8wtF30mCiWR e you selling and how should you market each? Check out these definitions and messaging tips. #content marketing

Don't dilute your messaging by mixing different fl ow.ly/ww9K30mCj2W avors of #transformation. A guide to four common #transformation models and messaging tips for each.

How do you put attitude in your #content marketing while protecting the innocent (or guilty?) Try a "Devil's Dictionary" like this example from the #software development world. #IT content marketing. ow.ly/NRvW30naulY

How do you play it snarky (putting some edge in your content) without alienating potential buyers? A "Devil's Dictionary" lets you skewer industry buzzwords while protecting the guilty. #IT content marketing ow.ly/AUp330nauup

Buyers told Forrester more than half of marketing content is junk. What they don't like and three possible roads to improvement. ow.ly/lqEp30nqxTf #content marketing #It content marketing.

Once again, buyers say much of the marketing content they get isn't useful. Does this square with your experience? What are we doing wrong and how can we fix it? ow.ly/9x6W30nqxWx #IT content marketing. #quality of marketing content #case studies #thought leadership

Seems like every year another ow.ly/5jng30nqy4n survey tells us how poorly our content plays with buyers. But we keep making the same mistakes. Check out this Forrester survey, my ideas for improvement and LMK what I'm missing. #IT content marketing

Your client wants you tell a compelling story about how AI enhances their security solution. Seven key questions to make sure they -- and you -- can back up their claims. ow.ly/Nk3o30orPOZ

As it preps for acquisition by #IBM #Red Hat gets some love from #Microsoft and showcases mission-critical workloads running on #OpenShift. Up next: automated and easier to use management tools. ow.ly/mlHO30oIcVY

#Red Hat Summit wins partnership with #Microsoft, showcases b ow.ly/f0ba30oId1O ig workloads on #open source and its upcoming acquisition by #IBM. Next frontiers include #automated infrastructure and easier to use #management tools. #Open Shift.

Scared to share details of your processes and methodologies because "our customers won't need us?" Don't be. Read three reasons why hiding your insights hurts you. scheierassociates.com/2019/09/three-…

Bell & Evans Essential workers are getting sick and dying at meat plants across the country. We won’t let any more Bell & Evans workers be the victims of another #COVID19 hot spot. B&E must act now to protect their workers! #TheExcellentCOVID #PandemicPoultry

Amen to that -- c'mon folks, we're all out of our comfort zone ANYWAY with the country on the brink of fascism. We have four more months before the train leaves the station for another four years.

To win PA again, we need to organize year-round. That’s why we’re investing in 10 critical local Democratic committees across the state. Our goal was $10K for these 10 counties, but we just beat that. Let’s double it and get to $20K! Donate here 👉 bit.ly/3ldyaQa