Brand Finance (@brandfinance) 's Twitter Profile
Brand Finance

@brandfinance

Brand Finance is the world’s leading #brand #valuation #consultancy. Founded by @davidhaighbrand in 1996. Bridging the gap between #marketing and #finance.

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linkhttp://www.brandfinance.com calendar_today16-11-2009 16:56:18

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5th June is World Environment Day, the annual United Nations outreach day to encourage awareness and action to protect the environment. It’s a fitting day for Brand Finance to launch our 3rd iteration of the Sustainability Perceptions Index measuring the financial value of

5th June is World Environment Day, the annual United Nations outreach day to encourage awareness and action to protect the environment. It’s a fitting day for Brand Finance to launch our 3rd iteration of the Sustainability Perceptions Index measuring the financial value of
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#Sustainability perceptions remain powerful but polarising as Tesla loses $7.3 billion in sustainability-driven brand value. The Brand Finance Sustainability Perceptions Index 2025 is now live: brandirectory.com/reports/sustai… Find out the sustainability perceptions leaders in each

#Sustainability perceptions remain powerful but polarising as <a href="/Tesla/">Tesla</a> loses $7.3 billion in sustainability-driven brand value.

The Brand Finance Sustainability Perceptions Index 2025 is now live: brandirectory.com/reports/sustai…

Find out the sustainability perceptions leaders in each
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“It’s about perception and also the proof.” - Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered, in conversation with Simon Pryke, Executive Chairman at Findlay Park Partners LLP, and Thomas Kolster, Marketing and Sustainability Activist and Author, at

“It’s about perception and also the proof.” - Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered, in conversation with Simon Pryke, Executive Chairman at Findlay Park Partners LLP, and Thomas Kolster, Marketing and Sustainability Activist and Author, at
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“The Middle East’s role as a key intermediary between East and West is boosting the region’s banking sector’s growth and global relevance. Positioned at a trade and investment crossroads, Middle Eastern banks benefit from capital inflows, cross-border partnerships, and investor

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New study from Brand Finance finds that the Dubai Policeشرطة دبي is the most reputable police force in the world. Dubai Police has achieved an outstanding Brand Strength of AAA+ based on measurements of public perception across professionalism, integrity, effectiveness, fairness, and

New study from Brand Finance finds that the <a href="/DubaiPoliceHQ/">Dubai Policeشرطة دبي</a> is the most reputable police force in the world.

Dubai Police has achieved an outstanding Brand Strength of AAA+ based on measurements of public perception across professionalism, integrity, effectiveness, fairness, and
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Join us at the Brand Finance Brazil Forum 2025 as we discuss how strong brands build long-term business value. In association with . and epocanegocios at ., São Paulo, on Wednesday, 11th June 2025, 08:30–12:00 BRT. We're proud to reveal the full speaker

Join us at the Brand Finance Brazil Forum 2025 as we discuss how strong brands build long-term business value.

In association with <a href="/FGVBrazil/">.</a> and <a href="/epocanegocios/">epocanegocios</a>  at <a href="/FGVBrazil/">.</a>, São Paulo, on Wednesday, 11th June 2025, 08:30–12:00 BRT.

We're proud to reveal the full speaker
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Overstating progress on sustainability can damage reputation, but failing to communicate real progress leaves significant brand value on the table - 98 of the world’s top 500 brands in the 2025 Sustainability Perceptions Index have more than USD 100 million each in unrealised

Overstating progress on sustainability can damage reputation, but failing to communicate real progress leaves significant brand value on the table - 98 of the world’s top 500 brands in the 2025 Sustainability Perceptions Index have more than USD 100 million each in unrealised
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Walter Serem, Regional Manager for Brand Finance East Africa, highlights the vital role strong brands play in driving Kenya’s economic growth, as Brand Finance unveils the 2025 edition of the Kenya 25 report. 18 Kenyan brands have seen an increase in their brand values, while

Walter Serem, Regional Manager for Brand Finance East Africa, highlights the vital role strong brands play in driving Kenya’s economic growth, as Brand Finance unveils the 2025 edition of the Kenya 25 report.

18 Kenyan brands have seen an increase in their brand values, while
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Brand Finance’s latest report reveals that three-quarters of the world’s top 100 technology brands have increased their brand values in 2025. Just 44 US technology brands contribute USD2.5 trillion, or 78% of the ranking’s total brand value, led by Apple, Google, and

Brand Finance’s latest report reveals that three-quarters of the world’s top 100 technology brands have increased their brand values in 2025. Just 44 US technology brands contribute USD2.5 trillion, or 78% of the ranking’s total brand value, led by <a href="/Apple/">Apple</a>, <a href="/Google/">Google</a>, and
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Retail operator SM Supermalls made a notable debut in the 2025 rankings as the strongest brand in the Philippines, with a Brand Strength Index score of 95.0/100 and an AAA+ brand strength rating. According to Brand Finance’s research data, this performance is attributed to

Retail operator <a href="/smsupermalls/">SM Supermalls</a>  made a notable debut in the 2025 rankings as the strongest brand in the Philippines, with a Brand Strength Index score of 95.0/100 and an AAA+ brand strength rating.

According to Brand Finance’s research data, this performance is attributed to
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Germany’s 150 most valuable brands collectively reached €356 billion in 2025 thanks to fierce growth in technology and leisure sectors. Here’s the breakdown: Deutsche Telekom tops the chart, with brand value soaring 12% to €76.5 billion, driven by a unified global identity.

Germany’s 150 most valuable brands collectively reached €356 billion in 2025 thanks to fierce growth in technology and leisure sectors. Here’s the breakdown:

<a href="/deutschetelekom/">Deutsche Telekom</a> tops the chart, with brand value soaring 12% to €76.5 billion, driven by a unified global identity.
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“Authentic, soft-sell stories are more attractive to the media,” - Abigail L. Ho-Torres, Chief Marketing Officer and Trainer, Ikigai Philippines, at the Brand Finance Philippines Forum 2025. With her unique background as both a practicing journalist as well as Chief Marketing

“Authentic, soft-sell stories are more attractive to the media,” - Abigail L. Ho-Torres, Chief Marketing Officer and Trainer, Ikigai Philippines, at the Brand Finance Philippines Forum 2025.

With her unique background as both a practicing journalist as well as Chief Marketing
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Chine State Construction (China State Construction) remains the world’s most valuable engineering brand ranked for the sixth consecutive year, with a brand value of USD28.3 billion. Although it contributes the largest share of brand value to the rankings, CSCEC saw a slight decline this year,

Chine State Construction (<a href="/CSCECNEWS/">China State Construction</a>) remains the world’s most valuable engineering brand ranked for the sixth consecutive year, with a brand value of USD28.3 billion.

Although it contributes the largest share of brand value to the rankings, CSCEC saw a slight decline this year,
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“North America remains a financial powerhouse, but the concentration of brand value among a few top institutions highlights deeper challenges in trust and competitiveness at the regional level.” Laurence Newell, Managing Director, Brand Finance Americas and Alfred DuPuy, MBA,

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Marathons aren’t just for runners anymore — they’re a powerful arena for B2B brand growth. Sponsoring mass participation events like marathons is proving to be a high-impact strategy for B2B companies seeking to engage decision-makers and elevate brand perception. According to

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11 of the world’s top 15 most valuable internet and software brands are based in the US, according to the latest annual Tech 100 report from Brand Finance. Microsoft and Oracle lead the ranking with brand values of $461.1 billion and $57.4 billion, respectively. Microsoft

11 of the world’s top 15 most valuable internet and software brands are based in the US, according to the latest annual Tech 100 report from Brand Finance.

<a href="/Microsoft/">Microsoft</a> and <a href="/Oracle/">Oracle</a> lead the ranking with brand values of $461.1 billion and $57.4 billion, respectively. Microsoft
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From the skies to the global stage, السعودية is elevating the Kingdom’s presence with purpose and pride. In an exclusive interview with Brand Finance, Group CMO خالد طاش shares how Saudia is redefining aviation branding by honouring Saudi heritage, expanding its

From the skies to the global stage, <a href="/Saudi_Airlines/">السعودية</a> is elevating the Kingdom’s presence with purpose and pride.

In an exclusive interview with Brand Finance, Group CMO <a href="/khaledtash/">خالد طاش</a> shares how Saudia is redefining aviation branding by honouring Saudi heritage, expanding its
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B2B brands account for 36% of the total value of the world’s top 500 most valuable brands, according to the newly launched Brand Finance Global Most Valuable B2B Brands Index 2025. The launch event, held at LinkedIn's new Experience Centre in London in partnership with Stein,