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Calling on advertisers to back emotionally grounded Indian content, he made a pitch for Hunter, his action-thriller series on MX Player. Read More: storyboard18.com/brand-makers/s…

She stepped into the CEO role at Tinder in 2022, after serving in various leadership capacities including Chief Strategy Officer. Read More: storyboard18.com/brand-makers/f…

At the heart of the probe is a licensing agreement signed last year, which gave Google non-exclusive rights to Character.AI’s large language model (LLM) technology. Read More: storyboard18.com/digital/doj-pr…

The Department of Telecommunications ( DOT ) has directed all telecom licensees to comply with the Supreme Court’s recent judgment mandating accessible KYC procedures for persons with disabilities (PwDs). By Akanksha Nagar storyboard18.com/how-it-works/d… #KYC #digital #telecom

Devyani International Limited, a franchisee for brands like KFC, Pizza Hut, Costa Coffee, and Vango, announced its fourth quarter result for the fiscal year 2025 on Friday. Read More: storyboard18.com/brand-makers/k… #brand #marketing #advertising #fastfood

WATCH | Indian Celebs Slay at Cannes 2025 From Banarasi sarees to crystal parrots, Indian celebrities turned the Cannes 2025 red carpet into a runway of cultural pride and couture power moves. Who was your ultimate style icon? #Cannes2025

🎥WATCH | Kareena Kapoor Khan on what being a 'power couple' truly means At Goafest 2025, Kareena Kapoor Khan opened up about the evolving meaning of the ‘power couple’ tag she shares with beau Saif Ali Khan — and why it holds significance today. #KareenaKapoorKhan #goafest2025

The core of their concern lies not just in the Rs 6.2 crore endorsement deal but in the symbolic significance of selecting a non-Kannada-speaking celebrity to represent a legacy brand. Read More: storyboard18.com/brand-marketin…

At Goafest 2025, Comscore EVP Alejandro Fosk revealed the company’s bold strategy to unify digital, CTV, and social measurement in India’s fast-growing and complex media market. By Imran Fazal | Sakina Kheriwala storyboard18.com/brand-makers/c… #brand #marketing #advertising #CTV

Wipro has reduced its selling and marketing expenses from 7.79% for the fiscal year 2024 to 7.23% for the year ended March 31, 2025. The selling and marketing expenses decreased by 7.99% in absolute terms in FY25. storyboard18.com/brand-marketin… #brand #marketing #ITSector

From the silver screen to savings schemes—Vidya Balan is now bringing her Vidya to your bank balance! Federal Bank has just roped in the powerhouse performer as their first-ever brand ambassador, and they're kicking things off with a fresh new campaign where the actor is giving

The Prasoon Joshi - led ad agency McCann Worldgroup India won four awards and earned three shortlists at the prestigious D&AD Awards 2025. Read More: storyboard18.com/agency-news/mc…

An antitrust document details how top ad agencies and industry groups allegedly coordinated pricing, triggering raids and an investigation. Read More: storyboard18.com/brand-makers/c…

Bharti Airtel confirmed the dismissal of its subsidiary Bharti Telemedia's appeal and disclosed that the estimated financial exposure from the ruling amounts to Rs 585 crore. Read More: storyboard18.com/how-it-works/s…

Other top winners included FCB India, Famous Innovations, Leo India, McCann Worldgroup, Grey Group, and Tribes Communication, each earning top honors across specialist and category-specific awards. Read More: storyboard18.com/advertising/in…

Brands are embracing viral humor, using memes to connect, engage, and go viral, one relatable post at a time. Read More: storyboard18.com/how-it-works/e… #mememarketing

Delivery personnel allege reduced earnings, increased workloads, and lack of basic facilities, prompting union-led strikes and calls for regulatory intervention. Read More: storyboard18.com/how-it-works/z…

A viral manga prophecy predicting a July 2025 earthquake has sparked travel fears across Asia, affecting Japan-bound tourism bookings. storyboard18.com/social-media/w… #Japan #RyoTatsuki #travel

The outage comes amid X’s escalating tensions with the Indian government over account takedowns and transparency concerns, adding yet another layer to the platform’s already tumultuous 2025. storyboard18.com/how-it-works/b… #socialmedia #outage #YouTube #Meta #Twitter #Facebook #TikTok

The Karnataka government's decision to rope in Bollywood actress Tamannaah Bhatia as the face of Mysore Sandal Soap has drawn backlash from pro-Kannada groups, raising questions on balancing brand ambitions with regional identity. storyboard18.com/brand-marketin… #TamannaahBhatia