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Choices

Is that the best we can do for Shane, honestly?

THE END OF LINEAR TV AS WE KNOW IT? This report predicts that UK TV will lose anywhere up to a billion pounds in the…lnkd.in/dyfMDc4

SPONSORED CONTENT COMES TO FACEBOOK WATCH: Facebook have just launched a premium video tab in the US and thereafter…lnkd.in/dwWzhpV

Good post on the science of storytelling. The basic premise is that; 1. There is too much written content out there…lnkd.in/eykFfDc

Couldn't agree more. Complete common sense. bit.ly/2wgMKvG

Interesting piece from the CMO of Unilever. In this he says that people don't hate advertising they just hate bad ad…lnkd.in/ezUv49w

Great article by Victoria Norcross on the power of collaboration. We've spent a lot of time recently thinking and ta…lnkd.in/ek8Dfp2

What a shame. State Street who were behind the iconic Fearless Girl campaign, which was about promoting female leade…lnkd.in/e2vm4CP

This is a very nice example of digital storytelling. lnkd.in/eB7YSSk

For smart brands I think the Social Media platform of 2018 will be Pinterest. The have a significant user base globa…lnkd.in/e9f4Srk

MEDIA PARTNERSHIPS WORK. Great to see some econometric work from Mediacom that backs up the both gut fell and eviden…bit.ly/2gkYMxP

Never before has it been as important to have an independent voice in the growing sea of media communications. A voi…bit.ly/2zXiVBW

Campaign this week reviewed the Christmas ads for 2017. I watched them all. M&S, Waitrose, Asda, Aldi, Debenhams, Te…lnkd.in/gvksF_E

Really nice idea from BMW lnkd.in/gQqmRcB

My tales of missed flights over the yearsare not as exotic as these ones, nevertheless I do have a few stories! I'm not sure I'd want to share them on Linedin though! lnkd.in/eDi-Kfg

GDPR - EVERTHING MARKETERS NEED TO KNOW: This one of the better written pieces I've seen on GDPR. Very clearly written with very well presented implications and outcomes. If anyone is still feeling nervous about GDPR, this is well worth the read, bit.ly/2EdvWuG

Celebrating women that have inspired us linkedin.com/pulse/celebrat…