Campaign Asia (@campaignasia) 's Twitter Profile
Campaign Asia

@campaignasia

The voice of the media, marketing and advertising community in Asia-Pacific.

ID: 25455332

linkhttp://campaignasia.com calendar_today20-03-2009 03:54:12

40,40K Tweet

55,55K Followers

5,5K Following

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In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for #Vaseline, are setting the stage for global creative change. Ogilvy LIONS | The Home of Creativity campaignasia.com/article/lookin…

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for #Vaseline, are setting the stage for global creative change. <a href="/Ogilvy/">Ogilvy</a> <a href="/Cannes_Lions/">LIONS | The Home of Creativity</a>
campaignasia.com/article/lookin…
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As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app. campaignasia.com/article/uber-l…

As part of its expanding ad portfolio, <a href="/Uber/">Uber</a> has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
campaignasia.com/article/uber-l…
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Who's making the first moves this week? Sandpiper, OOH Capital and Zitcha kick off this week's roundup of people moves and business wins. campaignasia.com/gallery/move-a…

Who's making the first moves this week? Sandpiper, OOH Capital and Zitcha kick off this week's roundup of people moves and business wins. 
campaignasia.com/gallery/move-a…
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#AgencyReportCard #2024 #PublicisMedia came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over. campaignasia.com/article/agency…

#AgencyReportCard #2024 #PublicisMedia came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
campaignasia.com/article/agency…
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The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic Group, with restrictions against coordinating ad spending based on political or ideological content. Interpublic Group campaignasia.com/article/omnico…

The US Federal Trade Commission approved <a href="/Omnicom/">Omnicom</a>’s $13.5 billion acquisition of <a href="/InterpublicIPG/">Interpublic Group</a>, with restrictions against coordinating ad spending based on political or ideological content. <a href="/InterpublicIPG/">Interpublic Group</a> 
campaignasia.com/article/omnico…
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As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out. #adland campaignasia.com/article/why-ad…

As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out. #adland
campaignasia.com/article/why-ad…
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KFC Vietnam appoints WPP Media as its media agency of record: Following a competitive pitch, WPP Media has been selected to oversee integrated media planning, buying, and analytics for KFC across the Vietnamese market. KFC VietNam @WPPMedia campaignasia.com/gallery/move-a…

KFC Vietnam appoints WPP Media as its media agency of record: Following a competitive pitch, WPP Media has been selected to oversee integrated media planning, buying, and analytics for KFC across the Vietnamese market.  <a href="/KFCVietNam/">KFC VietNam</a> @WPPMedia 
campaignasia.com/gallery/move-a…
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With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, & AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families. campaignasia.com/article/why-ch…

With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, &amp; AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
campaignasia.com/article/why-ch…
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The in-house taps retro classic folk songs to bring enduring real world trades into the digital age. campaignasia.com/video/squaresp…

The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
campaignasia.com/video/squaresp…
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#AgencyReportCard #2024 #TBWA With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, #TBWA proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large...... campaignasia.com/article/agency…

#AgencyReportCard #2024 #TBWA 
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, #TBWA proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large......
campaignasia.com/article/agency…
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Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'. Read more at: campaignasia.com/article/japan-…

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UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape? Read more: buff.ly/XNflkLH

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As rainbow logos vanish and corporate sponsorships dwindle, #Pride2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity. Read more: buff.ly/uZy1kxq

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Mustafa Suleyman was joined on the stage at #CannesLions2025 by Colleen DeCourcy to discuss how #AI will democratise creativity and the importance of ‘friction’. Read more at: buff.ly/eTkKrT2

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Initiative Australia has announced a new senior leadership team for its IAG account, with Luke Carmichael joining as managing partner and Elle Galipienzo promoted to group business director. Read more: buff.ly/9j5UGZh

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At #CannesLions2025, nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny work works and why the best films sell more than just a feeling. Read more: buff.ly/WB8NhIm

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Maggie Lu joined Hill & Knowlton (now Burson) two decades ago. Today, she leads Burson Global operations across Beijing, Shanghai, Guangzhou and Shenzhen. Read more: buff.ly/J8Thjcu

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Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see. Read more: buff.ly/L8PVrJv

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By acquiring MagicBrief , Canva is blending #AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams. Read more: campaignasia.com/article/canva-…

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Maggie Lu joined Hill & Knowlton (now Burson) two decades ago. Today, she leads Burson’s operations across Beijing, Shanghai, Guangzhou and Shenzhen. Read more: buff.ly/Y7mmFZA

Maggie Lu joined Hill &amp; Knowlton (now Burson) two decades ago. Today, she leads Burson’s operations across Beijing, Shanghai, Guangzhou and Shenzhen. 

Read more: buff.ly/Y7mmFZA