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As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting. Read more at: campaignindia.in/article/why-ze…

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers. Read more at: campaignindia.in/article/amazon…

Share price dives on unscheduled trading update. Read more at: campaignindia.in/article/wpp-is…

After revoked wins & synthetic #scandals, LIONS | The Home of Creativity introduces #integrity rules to verify #Ad claims and rein in #AI misuse in #Advertising Vinita Bhatia finds out more campaignindia.in/article/cannes… #Marketing

Amid the backlash for awards at LIONS | The Home of Creativity a #creative reckoning unfolds. Famous Innovations's Raj Kamble wonders, where bold ideas end & brand accountability begin in #awards season? campaignindia.in/article/not-ev… #CannesLions2025 #Advertising

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming. Read more at: campaignindia.in/article/tech-a…

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory. Read more at: campaignindia.in/article/when-d…

When Piyush Pandey takes the mic, the room listens and leaves a little wiser. At Cannes Homecoming 2025, the legend reminded us why timeless ideas come from fearless truth, cultural depth, and simplicity with soul. Watch the moment. Soak in the wisdom.

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks. Read more at: campaignindia.in/article/dentsu…

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets. Read more at: campaignindia.in/article/kit-gl…

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India. Read more at: campaignindia.in/article/indie-…

Henry Cowling and Ketan Desai of .Monks unpack why the ad industry is moving beyond the billable hour — an increasingly outdated metric in the age of AI-driven workflows. Read more at: campaignindia.in/article/ai-is-…

Ignored by influencer budgets but trusted at the checkout, this cohort is reshaping luxury marketing with discernment, depth, and digital subtlety. Read more at: campaignindia.in/article/the-qu…

The move consolidates the media and creative under one agency group. Read more at: campaignindia.in/article/paypal…

Meta teams up with Safer Internet India to launch a creator-led push against online scams, frauds and fake schemes. Read more at: campaignindia.in/article/metas-…

The fintech’s marketing strategy skips the spotlight to elevate entrepreneurs—swapping product plugs for startup storytelling across hoardings, IPL, and beyond. Read more at: campaignindia.in/article/razorp…

Adobe’s 2025 India snapshot shows enterprises winning on AI ROI—but creative integrity, data cracks, and trust still demand attention. Read more at: campaignindia.in/article/ais-do…