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Incredible colours, timing and gear that can keep up 💪 This sensational hummingbird was shot by #CanonAmbassador @maxime_aliaga using the Canon EOS 5D Mark IV ❤️❤️❤️ canon.sm/3ZL915q #HummingbirdPhotography #ColorfulNature #BirdLovers

We love launching new lenses, so today is HUGE: meet the new RF 24mm F1.4L VCM, RF 50mm F1.4L VCM and RF 70-200mm F2.8L IS USM Z 🎉. Click here to check them out: youtu.be/C_K4rdr3dEE

Immersion made easy: the Canon RF-S 7.8mm F4 STM Dual is our easiest-to-use spatial video lens yet. Creating 3D stills and immersive, spatial video is more accessible than ever. Find out more: canon.sm/40nVWPT

Multi-cam rigs don’t come much cooler than this – check out how director Danny Boyle mixed Cinema cameras and glass with mirrorless kit to bring his bullet-time vision to life. canon.sm/3yjRnI3

Triple base ISO means cleaner footage, longer working times, and the flexibility to shoot in almost any light you can imagine. Hit the link to see how the EOS C80 handles the trickiest lighting environments. canon.sm/4gOj7sA

Autofocus performance in video like you’ve never seen before: here’s how the new EOS C80 stood up to everything DoP Carolina Nunes could throw at it. canon.sm/4gOj7sA

When virtual meets IRL: here’s how our friends Racquet Studios put together an immersive livestream for one of the gaming industry’s largest events, by combining crewed RF-mount cameras, XF-series camcorders and un-crewed PTZ cameras. Read the full story: canon.sm/3YKk90p

Videographers shooting on RF-mount cameras just got a whole lot more choice when it comes to glass with the release of our hybrid L-series lenses. If you’re speccing for a shoot and need a walkthrough of what we’ve announced, this guide is for you: canon.sm/3t8tMu3

3D content creation has never been easier – from full-frame, L-series lenses to ultra-accessible lenses for those starting out, we’ve got a stereoscopic lens you simply have to see. canon.sm/4fCbP9G

What shoots are you working on in the next 12 months – and could a single camera shoot all of them? Whether you’re looking for full-frame bokeh, low weight, high-framerate or something else entirely, we’ve got an RF-mount camera to match. canon.sm/3ClJXZ7

Usable prints, every time: understanding print can take a long time, and cost a lot if you’re learning as you go. Benefit from some of our most knowledgeable experts’ experience and start producing better prints today: canon.sm/3O57PCV

For Canon Ambassador Paolo Pellegrin, great imagery is often the result of subtraction. “I think of photography as a little bit like a beautiful single gesture of a Japanese calligrapher. One brushstroke that contains everything.” canon.sm/3HLlEV0

Commercial photography often calls for top-quality portraiture – but what kit do you need if you’re trying to take your work to the next level? We asked some of our favourite working photographers about the lenses they use to catch people’s best sides. canon.sm/3Db8pgd

We believe the EOS C80 is the perfect go-anywhere, shoot-anything workhorse for busy, small-crew creatives. Don’t just take our word for it, though – to celebrate its launch we asked pro filmmaker Carolina Nunes to head out on three very different shoots. canon.sm/4gOj7sA

Photo? Video? Should you specialise? We asked Canon Ambassador, and chief photographer at Getty Images, Richard Heathcote, for some advice for those starting out.

Partnering with Sarah Thomas Moffat as she’s explored the full potential of the EOS C400 has been incredible – from sit-down interviews to virtual productions, she’s put our full-frame powerhouse through its paces. canon.sm/3TRwuhT

Winding down for a few days? Take in some of Canon Ambassador Ben Thouard’s incredible photographic journey – and some of his best work: canon.sm/3DdybAF 📸: Canon EOS-1D X with an EF 70-200mm f/2.8L IS II USM lens at 135mm, 1/10 sec, f/32 and ISO 100.

Incredible stories, incredible adventures: if next year will see you working on your wildlife photography, this kit guide from Canon Ambassador Maxime Aliaga is a must-read. canon.sm/3NT8HZN

Share your 2024 highlights with us! For us we’re struggling to think of a higher high point than the time we flew a pair of wingsuiters through Tower Bridge 😂 Full story: canon.sm/3DfeLeC

It’s the perfect time of year for a bit of nostalgia, so here’s another of our 2024 highpoints – the simultaneous launch of both our mirrorless flagship EOS R1 and the incredible EOS R5 Mark II. Let us know which part of our live event was your favourite… canon.sm/4cUESE9