#BlackHistoryMonth #FlashbackFriday: check out our #IABThere episode “Paying It Forward” with #IAB’s CMO Carryl Pierre, founder of the Cannes Can: Diversity Collective (CC:DC) Adrianne C Smith, and influencer marketing manager Adwoa Ayesu: bit.ly/3E12nwo

Packed room at #IABPlayFronts!

Be adaptive and take calculated steps and go in with the sense of "wanting to do the audience right" and ensuring that their game playing is enhanced. IAB #IABPlayFronts with Paul Pepsi Beth allybank Nicolas Coty Inc. Lauryn corpextcomms13

5 Misperceptions about in-game advertising from IAB latest research. 1 - Costly to get started 2 - Difficult to activate at scale 3 - Doesn't deliver on full-funnel objectives 4 - Lacks standards to measure 5 - Isn't brand safe Download the report here bit.ly/3JpaDJw

Similar to CTV which came on the market only 5 years ago, gaming is the next untapped oasis for reaching consumers through relevant advertising. The Trade Desk @bidstack IAB #IABPlayFronts

Gabrielle Zynga mobile gaming is the 1st screen "ubiquitous and portable"

Ricardo Gamefam Studios Warner Music Group Intuit Saweetie Super Bowl concert Roblox enabled gamification and customization beyond that of a real-life concert. It enabled the fans to connect with her & each other both during the concert and after as it lives on. IAB #IABPlayFronts

"Gaming is not monolithic" Jonathan Activision Blizzard IAB #IABPlayFronts

Regardless of the brand, your customers are gamers including 70% of mom who game daily. Bobby AdArcade.io IAB #IABPlayFronts

Next week at #IAB's #PublicPolicyLegalSummit, thought leaders from Kelley Drye & Warren LLP, Ketch, Instacart, Fanatics, and @dotdashmeredith will break down the state #privacy compliance landscape for #publishers and provide valuable insights. Learn more: bit.ly/40z5Knt

We are proud of our #IAB family, & are thrilled to share the following promotions: Matthew Azark, (Sr. Manager, MED), Jianna Mariel 💛 (Marketing Manager), Daniel Phelan (Sr. Accountant), Matthew Renne (Sr. Account Director, L&D) & Soizic Sacrez (VP, Marketing). Congratulations! 👏

Wake up with IAB in DC at the #publicpolicylegalsummit

Project Crosswalk 2.0: Connected TV Compliance in a New Privacy Law Era iab.com/insights/proje… via IAB

What to expect from the FTC heard IAB #publicpolicylegalsummit when it comes to personalized advertising (ANPR). "Submissions are in review and likely may deal with a discreet issue."

It's on! IAB Podcast Upfront. #iabpodcastupfront

Podcasting has experienced the greatest growth in YOY reach. Get this: 32% of 18-49 year olds are listening to podcasts daily. That's huge! #iabpodcastupfront

Dr. Laurie Santos from The Happiness Lab IAB iHeartPodcasts #MentalHealthAwarenessMonth #iabpodcastupfront

Lower Manhattan via EarthCam as we approach 2:00pm. Speechless.

Kicked off day 2 at the LIONS | The Home of Creativity with Amazon Ads' Alan Moss and Britt Gannon, Coca-Cola Manuel "Manolo" Arroyo, and McDonald's' Caleb Pearson where we discussed the key trends advertisers need to know about this year. linkedin.com/pulse/3-ps-ena… via LinkedIn

"Marketing is about helping people, understanding them deeply and learning how to unlock their needs. It’s crucial for growth," - said Esi Eggleston Bracey (Unilever), in a conversation with Jenna Lebel (@libertymutual), #IAB's Carryl Pierre, and Jennie Weber (Best Buy)! #IABALM