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"14 years ago, I began my #entrepreneurialjourney in #Canada—and it was the right move! From fine artist in Ukraine to a Chartered Marketer & founder of #ArtFresh. Honoured to be featured by Cdnmarketing!" - Elena Herweyer, Founder of Art Fresh 🎉🔗 charteredmarketer.ca/blog/cm-spotli…

#AI gents are here and are transformational. They're anticipating needs, personalizing experiences, and making decisions on behalf of consumers. For marketers, this shift presents both challenges and opportunities. Read more: thecma.ca/topic/articles… #Marketing #CanadianMarketing

The CMA's Marketing Talent Committee has created a guide that offers a fresh perspective on how junior to mid-level marketers can take control of their professional journey. thecma.ca/topic/articles…

Looking to leverage #AI effectively and ethically in #marketing? We have you covered with our latest open suite of resources that provide regulatory insights, practical best practices, role-specific responsibilities and more: thecma.ca/topic/articles… #AIinMarketing #ResponsibleAI

Ahead of the Cdnmarketing's #CMAfutureproof event, Earnscliffe’s Janine Allen shares what she’s most looking forward to as the industry gathers to explore what’s next in marketing.

The CMA's Foundations of AI in Marketing playbook provides an overview on topics including #AI applications in #marketing, understanding risks and challenges, the regulatory landscape, and provides guidance on #responsibleAI adoption. thecma.ca/docs/default-s…

📢NEW CMA Study: 73% of Canadians prefer tailored ads. Canadians are increasingly comfortable with organizations using their personal information to improve #customerexperience, provided proper safeguards are in place. thecma.ca/topic/research… #PAW2025 #Privacy #Data

We are moving to a future of Extended Intelligence (XI). Machines that understand emotions, respond intuitively, and enhance our capabilities. This isn't about replacement—it's about extension. thecma.ca/topic/articles…

Advertisers can be held responsible for claims made by #influencers, so it's crucial to choose your collaborators wisely and provide clear guidelines. Brands and influencers must ensure sponsored content is honest and transparent. #InfluencerMarketing thecma.ca/docs/default-s…

We are delighted to announce that Susan Irving from Kruger Products and Bryan Kane of FCB are joining the CMA #BoardOfDirectors, and Meghan Nameth from HeadsUp has been appointed Vice Chair of the Board. thecma.ca/topic/media/20… #Marketing

Whether you're just starting out or well along in your #AI journey, the CMA's AI Mastery Playbook series is your roadmap to mastering AI across all areas of #marketing. Access without a login: thecma.ca/resources/ai-c…

In an era where #AI -generated resumes and one-click applications flood inboxes, pre-employment emerges as a powerful tool for employers and job seekers. Read the latest from our #Marketing Talent Committee: #Recruitment thecma.ca/perspectives/a…

Are you ready to harness the power of #AI in your #marketing strategies? Whether you're just starting out or well along in your AI journey, the CMA's AI Mastery series is your roadmap to mastering AI across all areas of marketing. #ResponsibleAI thecma.ca/resources/ai-c…

Big thanks to @LeoBurnettCanada & Ipsos for the powerful insights in their latest report — and to Cdnmarketing for hosting such a great presentation. A timely reminder that what helps people, helps business. #CMA2025 #HumanKind #MarketingWithEmpathy

With shrinking attention spans and rising ad fatigue, we're seeing a shift towards something more meaningful: attention metrics. Attention metrics go beyond simply measuring deliverability. They attempt to measure the quality of engagement. thecma.ca/topic/articles…

The #marketing landscape is experiencing a fundamental shift as #AI #video generation tools democratize professional content creation. Learn more: thecma.ca/docs/default-s…

Looking for cutting-edge insights on the ever-evolving Canadian marketing landscape? Then tune into #CMAConnect, the official podcast of the Canadian Marketing Association! Listen Now: open.spotify.com/show/4lTycDDYt… #marketingpodcast #canadianmarketing

Sask Polytech is launching a new Digital Marketing diploma this fall at Moose Jaw and Prince Albert campuses — and it’s Cdnmarketing approved! Ready to turn clicks into careers? Let’s go. saskpolytech.ca/news/posts/202…

AI is already beginning to play a practical role in how brands conduct market #research allowing organizations to identify micro-trends and niche opportunities that previously went undetected. Learn more: thecma.ca/docs/default-s…

When browsing for products or services online, Canadian consumers expect faster more relevant information to help them save time and money. Consumers expect customized content from brands. Learn more: thecma.ca/topic/research… #privacy #data #research