.Ford Motor Company executives detailed the program and process undertaken with manufacturing partners Eastman Chemical Co. & Carlex Glass to achieve application readiness for Ceres’ #HoloFlekt technology and #HOE-laminated windshield last week at #SIDDetroit ceres.reportablenews.com/pr/ford-presen…

Thanks CarBuzz for covering the details of Ford Motor Company’s presentation on our #HoloFlekt technology at #SIDDetroit. We we’re thrilled to see the results of their successful holographic heads-up display (#HUD) prototype and testing. carbuzz.com/ford-holograph…

Great first day at #LANCI in Shanghai. Our Graeme Gordon presented on the technology behind holographic transparent heads-up-displays and how our #HoloFlekt films and Eastman Chemical Co. #Saflex interlayer technology are enabling the next generation of #HUD solutions in automotive.

Check out Barron's coverage of Ford’s work towards testing the use of holographic-enabled heads-up displays (#HUDs). Ford unveiled how they implemented Ceres’ HoloFlekt® thin film technology, in collaboration with partners Eastman and Carlex. barrons.com/articles/ford-…

Thanks Insight Media for a comprehensive update on our groundbreaking use of holographic optical elements (HOE) for enabling transparent display HUDs, and the recent presentation by Ford on the trial of our holographic heads-up display system. insightmedia.info/holographic-fi…

A smarter windshield for safer journeys. 🚘 With Eastman Chemical Co. & Ceres Holographics, we’re #PushingBoundaries by enabling multiple HUDs in one windshield using innovative holographic technology. 📍 See the prototype live at #CES2025, JAN 7 – 10, booth #8311 👉 covestro.com/press/redefini…

As automakers race to deliver ever more tech-enabled vehicles, from oversized displays to AI-powered personalization, we must ask: Are we losing sight of the road ahead-literally? Our CEO recently explored this topic for Driving Vision News: drivingvisionnews.com/news/2024/12/1…

Thank you to Display Daily for covering our recent announcement with Eastman Chemical Co. & @Covestro: displaydaily.com/eastman-ceres-… To industrialize holography for automotive is a significant leap forward for the industry, where safety, functionality, and design innovation are paramount.

As we wind down the year we want to reflect on the productive and exciting year we’ve had as a company. We’re grateful to our partners and new connections who continue to elevate the value heads-up-displays bring to the automotive experience.

Read more about our recent announcement in eeNews Europe. We're taking a major step forward with partners @Covestro & Eastman Chemical Co. to to industrialize holography and accelerate the commercial production of HUD systems for automotive and transportation. eenewseurope.com/en/three-team-…

We’re excited to announce the signing of an agreement between Ceres and Appotronics. This strategic partnership completes another important piece of the necessary supply-chain to deliver holographic transparent heads-up display (HUD) systems to OEMs. reportablenews.com/press_release/…

🚗 Wrapping up another day at #CES2025, and the innovations keep coming! Ceres Holographics's holographic technology is turning heads—could it revolutionize automotive HUDs and drive wider adoption? With HUDs still an optional feature in many vehicles, this breakthrough might just shift

Thanks @Futurride for featuring our partnership with @Appotronics that combines our #HoloFlekt transparent display technology with the proven projectors from Appotronics for flexible and high performing #HUD solutions in a commercially viable approach. futurride.com/2025/01/07/cer…

We’re thrilled to be included in WardsAuto round-up of the top innovations at #CES2025 The article highlights our commercial-ready holographic head-up display tech and discusses how we overcome the limitations of analogue mastered holograms and HOEs. wardsauto.com/suppliers/ces-…

Read more about our partnership with @Appotronics in Auganix : auganix.org/ar-news-ceres-… #CES2025 #HUDs #automotivedisplay #automotiveux

Glad to be included in this round-up of the top automotive display technologies from motortrend : motortrend.com/events/hologra… They cover how our partnerships allow us to address OEM requirements and add flexibility while overcoming the limitations of analogue mastered holograms.

Chris Chinnock from InsightMedia takes you inside the Ceres Holographics booth at CES 2025, where the future of holographic head-up displays (HUDs) was on full display. 🚗💡 youtube.com/watch?v=9hEq5o… #CES2025 #Automotivediplay #HUD #MicroLED #DisplayTech

Happy to share our insights with S&P Global Mobility on their Automotive Suppliers Outlook report for 2025. autotechinsight.ihsmarkit.com/news/5279240/a…