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As many of you know, last year Adam Heimlich and I co-founded an advertising tech company, Chalice. It’s. been. a. rollercoaster.🎢 One of our first clients was the BIDEN campaign. (um, yeah. for real.) And our success with it led us to working with the Ossoff campaign...

Algorithms are like dogs. They serve their masters. Who is training yours?

Changes to identity are a problem for platforms, not Brands. Read our explainer on "What Brands need to know about Cookies" to see why. docsend.com/view/ma3sup2an…

know that feeling on the climb up of a rollercoaster? click, click, click, click... we're feeling that now. strapped in and holding tight! 🎢

WTF is interoperability? Here's a great explainer on one of our favorite topics --interoperability -- featuring quotes from Trade Desk co-founder Dave Pickles and Chalice CEO Adam Heimlich. digiday.com/marketing/wtf-…

One reason we founded Chalice is our prior struggle to drive Incremental Sales Lift. The platform algorithm won't do it - its learned too deeply to take credit for sales that would happen without an ad. When we rip and replace it, the results are stunning. shorturl.at/iEKS2

Trade Desk CEO Jeff Green not exactly downplaying the moment the ad industry is facing, using language like "things will never be the same" and "defining the internet forever"

Eric Franchi @mathcapitalvc The Trade Desk Chalice Custom Algorithms Founders' first in-person meeting!

I really want to take the piss out of Adam Heimlich but he clearly doesn't fuck around so uh... Congrats on the great news--well deserved, Chalice Custom Algorithms !

Such an awesome initiative and starting with one of the best in the industry Adam Heimlich extremely excited to see the trajectory Chalice Custom Algorithms can take from here!

We are proud to be the first investment in the Trade Desk's new TD7 venture fund! finance.yahoo.com/news/trade-des…

BREAKING: Biden to name Jonathan Kanter to as DOJ antitrust chief. Scoop from Justin Sink. More on Bloomberg Terminal

As often seen at our office coffee machine

Check out our latest in AdExchanger. COO Ali Manning breaks down what taking control of Machine Learning will mean for advertisers. adexchanger.com/data-driven-th…