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The official Google Sheets connector for Google Analytics 4 is now available: workspace.google.com/marketplace/ap…

The new User Data export is now rolling out to GA4 properties. This is a new export for BigQuery! For the first time, it exposes what Audiences users are included in, as well as the predictive metrics (churn, revenue, propensity). Provides a great way to push audiences to other

Nice to see some updates to a core component of GA4. Separate, I'd love for Google to revisit how sessions are created/calculated in GA4. Need to move past the session_start design that produces a variety of oddities with metric calculations, sub/roll-up properties, etc.

Q. Using GA4, how many users visited my site from Google. Simple, right? Do you use: • User Acquisition Report? • Traffic Acquisition Report? • Conversions Report? Charles Farina wrote an excellent post explaining how each report works and the traps of each (🔗 in thread)

Important end-of-life updates for GA360 customers still using Universal Analytics. In January, some reporting features will disappear. In March, you will no longer be able to export audience or conversions to Google Ads in Europe. Read more: support.google.com/analytics/answ…

The attribution deprecation in GA4 is rolling out. Data-driven and last-click are the only attribution methods available in the model comparison tool. First-click is still an option, but it lives in a completely separate place.

This page has been taken down. So this might not be happening after all or was a premature find.

Google will be removing Google Signals as a reporting identity early next year. This is excellent news, as this feature caused significant reporting problems and confusion.

If you are looking for an Adobe Customer Journey Analytics specialized partner, Adswerve Inc. just so happens to be the first and only one right now 🎉 Excited to showcase all our CJA certifications! solutionpartners.adobe.com/s/directory?sp…

Don't miss this upcoming webinar to see how Expedia evolved their organization to Customer Journey Analytics, with a little help from our friends at Adswerve Inc. event.adobe.com/evolving-from-…

I'm sharing the (virtual) stage with Simo Ahava, Julius Fedorovicius 🇺🇦, Charles Farina and more. This is going to be epic! Get your Free Ticket 🎫 bit.ly/msresummit

This is such an awesome feature. Going to be massively popular for e-commerce customers to handle checkout flows, which in todays world rarely fit in to funnels, since checkouts are almost never one standard set of steps for everyone!