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“What we do and who we are is the balance that determines our identity.” - @PaulRustand #cmcha #CMidentity

“Identity matters because it can serve as a magnet and as a filter.” - @PaulRustand #cmcha #CMidentity

“Creating identity is like cooking. You’re given ingredients and have to turn it into something more.” - @PaulRustand #cmcha #CMidentity

“Asking tons of questions and really understanding is essential to helping your client create their identity.” - @PaulRustand #cmcha #CMidentity

“You can learn a lot by looking at what’s being done in the industry. If you see nobody is doing something, that could be an opportunity to create a unique identity.” - @PaulRustand #cmcha #CMidentity

“Ask why is it different. Different, better, cheaper, more expensive?” - @PaulRustand #cmcha #CMidentity

“Your clients customers are your customers. You should be aware of what they want and how they feel.” - @PaulRustand #cmcha #CMidentity

“Where has a client been in their history and where do they want to be in the future?” - @PaulRustand #cmcha #CMidentity

“Know your limititations. Not every client has limitless time or budget.” - @PaulRustand #cmcha #CMidentity

“Allow constraints to be part of the creative process.” - @PaulRustand #cmcha #CMidentity

“Design transforms prose into poetry.” - Paul Rand #cmcha #CMidentity

“My greatest mentors have been friends who really push you on what you’re about and ask what the purpose of your work is.” - @PaulRustand #cmcha #CMidentity

“There’s something really refreshing about inspiration from the outside. Music, food, furniture design.” - @PaulRustand #cmcha #CMidentity

“Your mind is more free when you get away from your area of focus.” - @PaulRustand #cmcha #CMidentity

Book recommendation from @PaulRustand Lateral Thinking by Edward de Bono

We’re back. 2.24.23. See y’all there.

It was a great morning spent with CreativeMornings/CHA.

It was an incredible #cmAcceptance at the Finley Stadium with Anthony M. Wiley, Jr. this morning. See y'all next month!