Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile
Cindy Kim Van Horne

@cindykimpr

Head of Global Communications for @McK_MktgSales. Views are my own.

ID: 15158352

linkhttps://www.mckinsey.com/business-functions/marketing-and-sales/our-insights calendar_today18-06-2008 14:24:36

8,8K Tweet

3,3K Followers

1,1K Following

Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

Thank you, Brian Solis for collaborating with us on this piece. You brought great insights here...and why #retailers need to think like experience designers.

Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

Our very own Phyllis Rothschild spoke with Kristin Schwab of Marketplace about why customers who use loyalty programs are twice as likely to return to a brand and spend more. bit.ly/3aP841L @McK_MktgSales

WSJ CFO Journal (@wsjcfo) 's Twitter Profile Photo

Kelsey Robinson from McKinsey & Company shares insights on what the pandemic has done to the consumer, the emerging trends and how marketers are preparing for a new normal. #WSJCFO wsj.com/video/events/m…

Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

.Suzanne Vranica Thank you for a wonderful discussion with Kelsey Robinson of @McK_MktgSales on how the pandemic has changed consumer behavior. on.wsj.com/3pJZfgc #WSJCFO

Jesko Perrey (@jeskoperrey) 's Twitter Profile Photo

What does the future of marketing look like? We’re bringing top brands and industry leaders together to discuss what it takes to achieve above-peer growth. Join us here: mck.co/3zzbKjc #VivaTech #transformationalgrowth #omnichannel #futureofgrowth

What does the future of marketing look like? We’re bringing top brands and industry leaders together to discuss what it takes to achieve above-peer growth. Join us here: mck.co/3zzbKjc 

#VivaTech #transformationalgrowth #omnichannel #futureofgrowth
Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

Thrilled to be part of #CannesLionsLive 2021! Join us for a keynote on “The #growthtripleplay” and hear how companies are logging above-peer growth. Plus, we’re hosting the Creative Crossover series. Follow the action! #McKCannes2021 mck.co/CannesLions2021

Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

Thrilled to be part of Cannes Lions Live 2021! Join us for a keynote on “The growth triple play” & hear how companies are logging above-peer growth. Plus, we’re hosting a Creative Crossover series. Follow the action here. #CannesLionsLive #GrowthTriplePlay mck.co/CannesLions2021

Thrilled to be part of Cannes Lions Live 2021! Join us for a keynote on “The growth triple play” & hear how companies are logging above-peer growth. Plus, we’re hosting a Creative Crossover series. Follow the action here. #CannesLionsLive #GrowthTriplePlay mck.co/CannesLions2021
Vala Afshar (@valaafshar) 's Twitter Profile Photo

Do not fly too high on praise, or too low on criticism. Adjusting your altitude to minimize mental turbulence is a superpower.

Brian Solis (@briansolis) 's Twitter Profile Photo

Motivating research by McKinsey & Company... "The Growth Triple Play" Companies that integrate 1) creativity, 2) analytics, and 3) purpose are delivering at least two times the growth of their peers. mckinsey.com/business-funct…

Vala Afshar (@valaafshar) 's Twitter Profile Photo

Brian Solis is global innovation evangelist at Salesforce and 8X bestselling author. Brian Solis on the business growth triple play: creativity, analytics and purpose x.com/i/broadcasts/1…

Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

Such a great conversation with @McK_MktgSales Biljana and Brian Solis on how to activate #growthtripleplay - creativity, analytics, and purpose. While 7% of companies do this really well, for the 93% it's never too late.

Cindy Kim Van Horne (@cindykimpr) 's Twitter Profile Photo

Black consumers are an economic force—but not reckoned with as such. Here Shelley Stewart shares 3 strategies to promote racial equity, meet the needs of Black Americans and create value via Adage. mckinsey.dsmn8.com/XbwjUEkTbM