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⏰ CHILDREN'S ATTENTION spans are short, so keep your coaching points concise. Deliver clear, simple messages quickly, then get the players back on the ball. Ultimately, the more they play, the more they learn.

🎨 LET THE CHILDREN create their own games or rules. Within your sessions, invite the children to design drills or modify rules. This gives them ownership of their learning, sparks creativity, and encourages them to think about the game from different perspectives.

🦁 INSPIRING A GENERATION! It’s been incredible to see the impact that the tournament has already had on girls and boys across our programmes. More girls than ever are signing up to the Football Fun Factory, inspired by their role models from the national team.

🧠 PARENTS..! Let the coaches coach and your child play. Shouting instructions from the sidelines can confuse and distract the children. Kids learn best when they can make their own decisions, even if they get it wrong.

🔗 TO CONNECT with a new group, show genuine care for every child! It’s not just about football, it’s about relationships. Ask about their favourite team. Learn their favourite player. Show interest in who they are off the pitch. Connection first. Coaching second.

💬 HAVE I CONNECTED with every child today? That’s the question I ask myself 20 minutes into every session. If the answer is no, I make it my mission to connect with them before the session ends. Children don't care about how much you know until they know how much you care!

🔄 ROTATE positions regularly. Don’t box kids into one role and allow them to experience different positions and roles. This not only broadens their understanding of the game but also keeps things fresh and exciting!

🎯 FOCUS ON EFFORT, not just outcomes. Celebrate the work ethic, attitude, and determination children show, regardless of the score. Praising effort builds resilience, motivates children to keep improving, and helps create a growth mindset.

😍 TEN NEW FRANCHISEES! Ten incredible people. One shared belief that football should be fun! This morning, I’m incredibly proud to welcome this inspiring group of people to the Football Fun Factory.

⏱️ EVERY CHILD deserves equal playing time. Not just the “best” players. Not just in friendlies. Not just when you're winning. Grassroots football is a place where children can have fun, make friends, play and develop a lifelong love for the game.

It's home, again.

🎯 ACTIVE LEARNING always beats passive listening. Tell me, and I might forget. Show me, and I might remember. Involve me, and I’ll truly learn. Children learn best when they’re doing, not just watching or listening. So keep them active and at the centre of their learning!

🎯 ACTIVE LEARNING always beats passive listening. Tell me, and I might forget. Show me, and I might remember. Involve me, and I’ll learn. Children learn best when they’re doing, not just watching or listening. So keep them active, engaged, and at the centre of their learning!

⚽️ GRASSROOTS FOOTBALL COACHES, they’re not your right midfielder. She’s not your striker, and he’s not your left back. They are children! They are young people and not mini footballers. Always keep this at the front of your mind when coaching.

🕹️ PARENTS, don’t micromanage your child’s 'football life'. They don’t need five extra 1-2-1's a week or daily fitness drills. What they do need is time to play, time to rest and time to just be a kid.

🔥 COACHES, the less you say, the more they play. And that’s where the real learning happens. Every time you speak, you press pause on their problem-solving, and every extra word steals a moment of play! Let the game be the teacher, and their mistakes become lessons!

🔥 A WARM WELCOME! We have all coached those sessions where a child shows up feeling a bit off. Maybe they have had a tough day, or they are nervous about joining in. One positive interaction at the start can be the difference between them stepping back or stepping in.

❌ THREE THINGS to avoid when using line drills: 1️⃣ Long queues! Keep groups small or split into stations. 2️⃣ No decision making! Make drills more than “run-pass.” 3️⃣ One ball only! Use multiple balls or run drills side by side.

💙 I ASKED my 7-year-old nephew what he loves about grassroots football, and he said: - “Having fun with my friends” - “Playing fun games at training” - “My coach! He’s so funny!” Notice a pattern? The word “fun” shows up in every answer. Not once did he mention winning!

📣 PARENTS aren’t the problem in grassroots football, poor communication is. Before the season begins, take time to explain your expectations. Educate, involve, and collaborate with them. Show them how they can support both you and their child’s development in a positive way.