Fashion retailers have had to quickly shift their focus to inspire customers by adopting alternative approaches to online merchandising. marketingweek.com/pandemic-upped…

"Consistency across channels is key to being memorable: use the same key messaging and promotions across owned, paid and earned media." 11 useful tips for marketing success amongst fashion retailers. thedrum.com/opinion/2021/0…

Cuts to business rates, more support for the high street and looking to the future - what the 2021 budget means for marketers. marketingweek.com/budget-2021-ma…

In a world that “will never be the same” international organisations are seeing online business as a real opportunity to capitalise on growth as more and more customers choose to shop through their website. bbc.co.uk/news/business-…

With the mass digitisation brought on by the global pandemic the role of marketing has become more essential to business survival than ever. marketingweek.com/samsung-cmo-ma…

Now that brands are forced to put the majority of their customer-experience efforts into digital engagement, they must recognise the need to communicate not just omnichannel, but omni-audience. brandingmag.com/2021/03/18/bra…

Personalisation, pricing and unique workflows are driving factors in deciding which eCommerce platform to choose, but what are the main differences between B2B and B2C software? aboutmanchester.co.uk/b2b-vs-b2c-eco… #b2becommerce #b2cecommerce #technology #digitaltransformation

How creative automation can help marketers and creatives keep up with the content crunch and focus more on strategic, high-value activities. brandingmag.com/2021/03/24/why…

With consumers spending more time at home during the past year, videos, virtual events and branded content are becoming an essential tool for businesses to interact with their audience and create engagement. martechseries.com/video/consumer…

Codex deploys the latest technology, leading to seamless workflows and enhanced project efficiencies. Additionally, we integrate with our clients' platforms to streamline the content flows across all channels. iti.org.uk/resource/trans…

Conversational AI and voice-powered solutions offer a distinct competitive advantage to brands - apart from helping improve customer experience, they are also essential in building brand awareness. aithority.com/machine-learni…

Though most marketers operate a digital-first approach, brands still need big ideas as digital agencies are not always set up for creative excellence. marketingweek.com/digital-downst…

Creation of more digital content and creative output has had a major impact on digital transformation and put creative automation in a more positive light for marketers. alistdaily.com/technology/cre…

Fully understanding and communicating effectively with customers is vital for a successful brand strategy, therefore it's imperative for PR to be positioned at the heart of every business operation rather than to be considered an afterthought. brandingmag.com/2021/05/04/bra…

In order for UK brands to halt their decline in value, they should prioritise creative communication, meaningful innovation, responsible brand building and create unique experiences for their customers. marketingweek.com/devaluing-uk-b…

The return of this well known tagline illustrates how important sensitivity to current events and the cultural or political climate in a market is for brands. marketingweek.com/kfc-finger-lic…

It’s no doubt that technological innovation has recently been driving B2B marketing strategies. From user-generated content tools to audio-based apps and voice-controlled assistants, digital content is and will continue to be key as we move through 2021. forbes.com/sites/forbesco…

Very jealous of our neighbours here in Nine Elms! bbc.co.uk/news/av/uk-573…

Any brands' voice should start by expressing the brand's truth in a compelling and consistent way, rather than just focusing on standing out. brandingmag.com/2021/06/03/doe…

The acceleration of the high street’s decline should be taken as a positive thing, although it will take some time for the changes to fully play out. wired.co.uk/article/future… #retail #marketing #ecommerce