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Two days until Money20/20 USA! Sam Barber will be on the ground, looking to see old faces and make new connections. If you’ve got a question about financial comms or want his thoughts on the future of finance, drop a message or DM Sam to meet up!

Standing out in a sea of sameness requires a genuine commitment to your brand’s values – not just lip service. Cognito’s Harry Sheward joined peers on panel at Gramercy Institute’s Gramercy Forum in London for a discussion on financial brands and what it means for today and tomorrow.

Yvonne Maher reflects on her piece from five years ago, on the principles of good #communications. Her conclusion: despite massive changes to how and where we work, the #fundamentals are still the same. Good communications can be practiced in all seasons. bit.ly/3AnGhFJ

That’s a wrap on this year’s Money20/20 USA. From the launch of the event’s #Fintech awards to Gary Gensler’s onstage grilling, check out our post on LinkedIn for Sam Barber’s highlights of the week: bit.ly/3YJRslj

COP29 in Baku – the “Finance COP” – is less than two weeks away. Our Countdown to COP newsletter keeps you updated on event news and the latest media analysis. Get on the mailing list by emailing [email protected]

There’s far more scrutiny even as #investing in #CleanEnergy and #finance has continued to grow. We asked Charlie Morrow to revisit his thoughts on climate investment from three years ago to compare what’s shifted. bit.ly/40GEdTY

An agency pitch is the start of what can be an invaluable relationship. It’s a bit like dating – done right, it can be a peak into your future together. Scott Schuberg shares three ways to make the process more useful. bit.ly/3YNBNAi

We won gold ‘Agency of the Year’ at last night’s prestigious Communicate magazine Corporate & Finance Awards! It's an honor to be recognized for the work we do creating impactful corporate communications campaigns with our clients.

Andrew Marshall still thinks it’s imperative that you look good on a laptop. Here’s how to make your next video call shine.

Sibos went to China for the first time this year. So did Hannah Polson. Here she files a report from Beijing on how the most eye-opening stories and trends will impact East Asia and beyond. bit.ly/4fCkfys

Numbers don’t lie, Hong Kong is bouncing back. Karen Lee examined the 350+ recent financial events hosted by the region, which provided a snapshot of the city’s shifting business dynamics: bit.ly/3CI6tvs

Timing is everything – especially when competing for attention on LinkedIn. No matter how groundbreaking your content is, if you’re posting at the wrong time, it’ll be like shooting it into a void: bit.ly/3OsLFuy

Measuring success on LinkedIn shouldn't just be a numbers game. Consistency and meaningful storytelling are becoming more important than impressions, engagements and followers: bit.ly/3OEkCfS

Bluesky is gaining momentum. Andrew Marshall 🇺🇦 is the newest ‘Skyer’ to join the platform. Here’s his take on how financial services brands should react to the changing social media ecosystem: bit.ly/49vOk0o

Our new report – Five days that shaped the climate debate in 2024 – features analysis from our Sustainability Practice on the consequences of a mega-year in the climate transition. Download the report: bit.ly/49JRHkm

Publishers must strike a tricky balance in light of readers' finite personal media budgets,: give enough content for free to draw readers in, but not so much they don’t feel the need to pay. Jon Schubin reviews the 'paypall paradox': bit.ly/3CiWfC6

Looking for tips on how to engage with the sustainability-focused financial press? We've got you covered. Read Holly Edwards's take: bit.ly/3Ehsbr9

We’re in France! Our new Paris office helmed by François Ramaget launches today, joining Amsterdam and Düsseldorf to help clients access major EU markets. Read all about the latest in our international expansion: bit.ly/4ctxm4e

Now that Cognito’s launched in France, we decided to give a big global welcome to Francois Ramaget and the team. Hear consultants from Cognito’s other seven offices practice their French accents and show off our expanding family.

What’s different about communications and marketing in the French market? Our brand new head of France, Francois Ramaget explores that in this article. Learn why French viewers still value traditional media and the primary role of broadcast media: bit.ly/3ScYwTu