We join the country in mourning Her Majesty Queen Elizabeth II and extend our thoughts and condolences to the Royal Family

This #LFW our fave accessory is a white smile. ✨. Complete the sentence: ______ + ________ + a bright, white smile = the perfect outfit. 💃🏻 #BeUltra

3, 2 ,1 – smile! Flash a brighter, whiter smile in just three days with Ultra Max White toothpaste. What’s your #BeUltra pose? 🤳🏻 *With twice daily brushing. Stains caused by food and drink 📸 IG: @tiffanyguanuna @kylo_suuce Fatu Diallo

Hello autumn! 🍂 A new season calls for a whiter, brighter smile to #BeUltra renewed for cosy jumpers, colder temperatures and plenty of spiced, hot beverages. (We’ll take ours to go with a paper straw please! 😊)

Who agrees that September has flown by?! It’s time to say goodbye to Summer and welcome October with a big smile like @kurlyaffair ! 🧡 📸 Tag us on your favourite autumn shot at @colgateuk #colgatesmile

To all coffee fans 🔈 Happy International Coffee day!  Remember, to prevent getting your teeth stained: 🥤 Use a reusable straw. 🚰 Sip water in between sips. 🪥 Brush your teeth straight after!  Ps: How do you take your coffee? ☕ We prefer ours with a smile! ❤️ @tiffanyguanuna

Okay, let’s get serious for a minute… Which 3 autumn #beauty essentials makes it into your #BeUltra routine? We’ll go first…  1. Max White Ultra toothpaste 2. Max White Ultra toothpaste 3. Max White Ultra toothpaste

Don’t underestimate the power of a smile this #WorldSmileDay 😀 Share your #ColgateSmile with us to feature. 📷

The bus gives access to services such as Oral Health Care, working with dentists such as Dr. Chinwe, alongside NHS Nursing care, shower, haircut & employment support. Helping an estimated 300 people since launch.     @changeplease #London #Homelessness #OralCare #Dentist

This International Charity Day we are celebrating the work of Change Please  With an estimated 15% of the homeless pulling their own teeth out the team @changeplease created the idea of the #drivingforchangebus to help give essential services to the homeless in London.

When your teeth are whiter after just three days* of using Max White Ultra toothpaste. 😁 #BeUltra *Clinically proven whiter teeth in 3 days with twice daily brushing. Stains caused by food and drink.

Which Max White Ultra toothpaste would you pick? #BeUltra

When your teeth are whiter after just three days* of using Max White Ultra toothpaste. 🤯 #BeUltra *clinically proven whiter teeth in 3 days with twice daily brushing. Stains caused by food and drink.

#AD Did you know that 2 in 5 millennials blame self doubt for their lack of confidence? ⁣ ⁣ As a coach, I’ve partnered with Colgate UK to help YOU #BeUltra confident starting with your smile.⁣ ⁣ Here’s my top 3 tips on how to tackle self doubt and #BeUltra Confident.

Today it’s all about # c a l m v i b e s ✨ This International Stress Awareness Day, we want you to pause for a moment and focus on what is in your control…..💭 Have a look at our tips  👀 What can you easily start to check off the list?

👀 Check out our #beultra edit featured in this month's Stylist Magazine ✨ Pick it up to see how you can be the most ultra version of yourself, and of course with Max White Ultra!