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Tuesday at #CannesLions2025, we've got an incredible morning of content for you live at the FreeWheel, A Comcast Company Beach. Three panels packed with industry leaders will be discussing the power of premium video in driving measurable, sustainable business results. 9:40AM — Our Chief Revenue

We have partnered with Mastercard to bring an industry-changing solution to advertisers of all sizes: giving brands the ability to connect TV ad exposures to purchase behavior. + Universal Ads & Marpipe team up to launch the first-ever dynamic product ads on CTV. And

Today, Sky, Channel 4 and ITV have announced their intent to launch a groundbreaking premium video advertising marketplace which will allow easy access to a premium on demand and streaming inventory through a single campaign for the very first time. Building on the rich heritage

Don't miss Anthony Jingoli, Sr. Director of Automotive Strategy and Partnerships as he shares new data from Comcast that reveals how today's car shoppers are skipping search and heading straight to marketplaces. Learn how this shift is changing media influence, attribution, and

Did you hear? We've teamed up with Mastercard to give advertisers of all sizes the ability to connect TV ad exposures to purchasing behavior. Dawn Lee Williamson spoke at FreeWheel, A Comcast Company Beach on the impact this partnership will have in elevating how TV advertising performance is

.Dan Pantelo founder of Marpipe joined us at #CannesLions to talk about our integration that enables brands to automatically generate personalized, shoppable ads for streaming from live product catalogs, bringing the performance marketing playbook to TV. 🚀

The FreeWheel party at this year's Cannes Lions might just have been our biggest one yet! Check out our Rendez-Vouz on the beach with NBCU Advertising & Partnerships & NBCUniversal

🏈 Sunday Night Football on NBC ended the TV season as primetime’s #1 show for an unprecedented 14th consecutive year, delivering more NFL viewers under age 50 than any other NFL media partner. Learn more: More: comca.st/4nbeYSs

TV has proven its effectiveness at delivering results in each phase of the marketing funnel. So why do many advertisers still only use it for reach and awareness? We've teamed up with @AdExchanger to understand how TV measures up to channels like social when it comes to ease of

TV’s transition to streaming is transforming addressable advertising—and not without challenges. Join industry leaders, including Buck Cram, as they unpack the opportunities and tensions emerging in this new era. Learn more here: itvt.com/event/tvot-sf-… #TVOTSF

Better data + stronger partnerships = real results for advertisers big and small. Karen Babcock, Vice President of Advertising Strategy and Partnerships at Comcast Advertising shares her key takeaways from the conversations out of Cannes Lions. Read her thoughts, as well as

▶️ Bringing an “easy button” to TV advertising! Thomas Bremond, Managing Director of Comcast Advertising International, caught up with The Current on teaming up with Sky, ITV, and Channel 4 to launch an ad marketplace for U.K. SMBs and new-to-TV advertisers – powered by our

Congratulations to Gina Mingioni, Chief Operating Officer, for being selected as this year’s ITVT/TVOT All-Star Leader! 👏 Thank you for all of your contributions to our industry. This award recognizes individuals with a “long-term track record of leadership in the

"It’s TV acting as digital where you’re seeing the transaction results tied to the ad exposure, and we’re able to see a return on investment for advertisers that in the past we weren’t able to capture." Dawn Lee Williamson, Chief Revenue Officer of Media Solutions, chatted with

While outcomes at the polls can't always be predicted, understanding the best strategies to connect with voters can give political advertisers a boost at the ballot box. We analyzed the most successful political campaigns from the 2024 cycle to identify the six trends all

Wishing you dazzling skies this Fourth of July! 🎆

When it comes to streaming, size does matter: 81% happens on the TV screen. John-Marcus Phillips, Head of Product Management, breaks down what marketers should know about how audiences are streaming content across devices. Check out our Multiscreen TV Advertising Report for

James Rooke, President of Comcast Advertising, is leading a bold transformation of the TV ad marketplace, making premium video more accessible, more measurable, and far less complicated. In this episode of Good Company with Michael Kassan, he unpacks how he's breaking down industry silos,

📣 Discover how addressable advertising is an essential component of a successful multiscreen TV strategy. Amber Perry, Director of Data Activation & Partnerships, is joining the 2025 ANA Digital & Social Media Conference to share how addressable drives measurable results –

The Multiscreen TV Advertising Report: TL;DR version. Our own Travis Flood, Executive Director of Insights, breaks down three of the most impactful findings from our latest benchmarking report ... all in under 60 seconds. Take a deeper look at how audiences are watching TV and