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Unable to find human value in the Art of Making People Buy Stuff, marketers invent a supposed deeper meaning to what they do #brands #WednesdayWisdom thedrum.com/opinion/2018/0…

This morning we co-hosted a breakfast seminar with renowned law firm Farrer & Co focused on 'promoting and managing a luxury brand, the use of influencers, collaboration and dealing with reputation management'. #luxurybusiness #media #reputationmanagement #influencermarketing

On Wednesday we were part of the hugely successful Timothy Oulton 'Five Senses of Hosting' event in collaboration with Country and Town House at the new Timothy Oulton flagship gallery at The Bluebird, Chelsea. Well done to all teams for hosting a wonderful evening!

Promoting and managing a luxury brand has never been more complex than it is today. We've summarised an expert discussion from a recent panel we hosted creamuk.com/luxury-marketi… #luxurymarketing #luxurybrands #InfluencerMarketing

Last night we took over London's West End for the @bucherer_uk & Hublot Blue Edition watch launch, projecting images on to Baker Street, Marble Arch, Millennium Bridge, National Portrait Gallery, Tate Britain, Tate Modern and the Wellington Arch.

In light of Em Ford’s new project ‘Redefine Pretty’, we look in to inclusivity in the influencer industry and how the desire for perfection is damaging people’s health. creamuk.com/influencer-mar… #InfluencerMarketing #influencers #DiversityandInclusion

'In a post-Time’s Up world, it feels antiquated to push jewellery to men more than women, and to do so would show a blindness to changing consumer attitudes in the sector.' creamuk.com/luxury-marketi…

#Bandersnatch Who else has seen the #BlackMirror fly-posting in London? Adverts placed by companies like Alexander McQueen have been plastered with missing posters and the words 'Where is Daniel Blaq?'. Is this risqué 'Guerilla marketing' by Netflix UK & Ireland or just plain vandalism?

Last week Channel 4 announced the launch of Dynamic TV - a new ad innovation which allows brands to deliver bespoke ads to viewers based on location, weather, time of day, date and demographics. channel4.com/press/news/cha… #advertising #innovation

Traditional outdoor advertising has become all too familiar. Both established media owners and newcomers to the market, are creating new opportunities to grab the attention of consumers. #ooh #oohadvertising creamuk.com/out-of-home/mo…

“we have come to place too much focus on the click, rather than building a brand and enriching lives” - Nick Vale. Our Planner Buyer, Charlotte Webb has been recognised by Institute of Practitioners in Advertising (IPA) for her essay on using consumer data effectively. ipa.co.uk/knowledge/ipa-… #media #marketing #ipa

We are extremely excited to be working with @DavidMorrisLDN on their strategic media planning and buying, launching their new advertising creative in the UK, France and Middle East this autumn. creamuk.com/work/david-mor…

Find out how we helped grow audience engagement for market leading cashmere brand Johnstons of Elgin by profiling their wonderful historic mill in Elgin, Scotland. creamuk.com/work/johnstons…

To celebrate #IWD2020 we interviewed our Business Development Director, Liz Partridge about her experience volunteering at a presentation skills morning at Mulberry School for Girls. creamuk.com/stories/iwd-in…

Graham Painter opinion in retailjeweller talking about the new type of jewellery shopper retail-jeweller.com/news-and-insig…

Interview with Cream in CIM Exchange about changing luxury consumer expectations exchange.cim.co.uk/editorial/what…

How will voice reshape luxury consumer behaviour? Cream in Luxury Society today luxurysociety.com/en/articles/20… #voice #luxury #AI #tech #siri

Cream thought leadership in Luxury Daily : Voice technology can inspire new consumer behaviour luxurydaily.com/voice-technolo…

Spot the stripes! Investec advertising their #ClickandCollect product with a multi-creative, single-zebra #Traincard campaign Cream #OOH