Creative First (@creativefirstin) 's Twitter Profile
Creative First

@creativefirstin

Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.

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calendar_today16-02-2018 13:34:45

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The dispute centers on a government decision to exempt YouTube from the impending ban, which would prohibit social media platforms from allowing users under 16 – making Australia the first country globally to enforce such a rule. Read more at creativefirst.film/news/australia…

The dispute centers on a government decision to exempt YouTube from the impending ban, which would prohibit social media platforms from allowing users under 16 – making Australia the first country globally to enforce such a rule.

Read more at creativefirst.film/news/australia…
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The Digital News Publishers Association said it “firmly believes that utilising the content of digital news publishers, without consent, for AI training and subsequent generative AI applications." Read more at creativefirst.film/news/generativ…

The Digital News Publishers Association said it “firmly believes that utilising the content of digital news publishers, without consent, for AI training and subsequent generative AI applications."

Read more at creativefirst.film/news/generativ…
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Google APAC president Sanjay Gupta called on the media and entertainment industries to embrace AI’s opportunities, while acknowledging concerns around the protection of talent and creativity. Read more at creativefirst.film/news/googles-s…

Google APAC president Sanjay Gupta called on the media and entertainment industries to embrace AI’s opportunities, while acknowledging concerns around the protection of talent and creativity.

Read more at creativefirst.film/news/googles-s…
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“If we look at conversations that are happening in the tech industry now,” Benedict Evans, technology analyst, pointed out at the SuperAI Conference in Singapore. Read more at creativefirst.film/news/benedict-…

“If we look at conversations that are happening in the tech industry now,” Benedict Evans, technology analyst, pointed out at the SuperAI Conference in Singapore.

Read more at creativefirst.film/news/benedict-…
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Speaking at a webinar organised by the Merchants’ Chamber of Commerce & Industry (MCCI) on Tuesday, Piyush Goyal emphasised India’s resilience and momentum in navigating global economic challenges. Read more at creativefirst.film/news/piyush-go…

Speaking at a webinar organised by the Merchants’ Chamber of Commerce & Industry (MCCI) on Tuesday, Piyush Goyal emphasised India’s resilience and momentum in navigating global economic challenges.

Read more at creativefirst.film/news/piyush-go…
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New WhatsApp feature uses Meta’s AI to generate brief summaries of unread chats; summaries remain private and visible only to the user Read more at creativefirst.film/news/whatsapp-…

New WhatsApp feature uses Meta’s AI to generate brief summaries of unread chats; summaries remain private and visible only to the user

Read more at creativefirst.film/news/whatsapp-…
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The AI-based module combines real-time audience data, genre alignment, and brand profiling to support cinema advertising decisions across regional and national markets Read more at creativefirst.film/news/connect-n…

The AI-based module combines real-time audience data, genre alignment, and brand profiling to support cinema advertising decisions across regional and national markets

Read more at creativefirst.film/news/connect-n…
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Looking ahead, JioStar is placing a deliberate bet on India’s youth. While acknowledging that MTV has led the way in Gen Z programming in recent years, Kutty said the broader industry has failed to cater to this cohort adequately. Read more at creativefirst.film/news/inside-ji…

Looking ahead, JioStar is placing a deliberate bet on India’s youth. While acknowledging that MTV has led the way in Gen Z programming in recent years, Kutty said the broader industry has failed to cater to this cohort adequately.

Read more at creativefirst.film/news/inside-ji…
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YouTube adds AI video carousels with summaries and expands chatbot that answers questions, recommends content, and helps users dive deeper into topics Read more at creativefirst.film/news/google-te…

YouTube adds AI video carousels with summaries and expands chatbot that answers questions, recommends content, and helps users dive deeper into topics

Read more at creativefirst.film/news/google-te…
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Artists Equity, the independent studio founded by Ben Affleck, Matt Damon and Gerry Cardinale, has signed an overall theatrical feature film agreement with Sony Pictures. Read more at creativefirst.film/news/artists-e…

Artists Equity, the independent studio founded by Ben Affleck, Matt Damon and Gerry Cardinale, has signed an overall theatrical feature film agreement with Sony Pictures.

Read more at creativefirst.film/news/artists-e…
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Satya Nadella argued that the ultimate test for AI isn’t how advanced or novel it is, but whether it solves real-world problems that make life better and processes more efficient. Read more at creativefirst.film/news/satya-nad…

Satya Nadella argued that the ultimate test for AI isn’t how advanced or novel it is, but whether it solves real-world problems that make life better and processes more efficient.

Read more at creativefirst.film/news/satya-nad…
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These updates include an AI-powered search results carousel and an expanded conversational AI tool Read more at creativefirst.film/news/youtube-r…

These updates include an AI-powered search results carousel and an expanded conversational AI tool

Read more at creativefirst.film/news/youtube-r…
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While Indian marketers are pouring crores into data-driven campaigns aimed at targeting the right people, the ads are appearing in the wrong places. By wrong, it doesn’t just mean irrelevant. It means Made-for-advertising sites (MFA) Read more at creativefirst.film/news/digital-b…

While Indian marketers are pouring crores into data-driven campaigns aimed at targeting the right people, the ads are appearing in the wrong places. By wrong, it doesn’t just mean irrelevant. It means Made-for-advertising sites (MFA)

Read more at creativefirst.film/news/digital-b…
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President Trump announced Friday that the U.S. is cutting off trade talks with Canada, citing the country’s digital services tax, which is set to go into effect next week. Read more at creativefirst.film/news/trump-say…

President Trump announced Friday that the U.S. is cutting off trade talks with Canada, citing the country’s digital services tax, which is set to go into effect next week.

Read more at creativefirst.film/news/trump-say…
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The UK’s Data (Use and Access) Act, 2025 introduces a legal right for people to access data businesses hold about them, such as order histories, service logs, or digital interactions. Read more at creativefirst.film/news/explainer…

The UK’s Data (Use and Access) Act, 2025 introduces a legal right for people to access data businesses hold about them, such as order histories, service logs, or digital interactions.

Read more at creativefirst.film/news/explainer…
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A US district court recently held that using purchased copyrighted works for AI model training is within the scope of the US copyright law. Read more at creativefirst.film/news/would-an-…

A US district court recently held that using purchased copyrighted works for AI model training is within the scope of the US copyright law.

Read more at creativefirst.film/news/would-an-…
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The US Solicitor General John Saufer has argued against holding Internet Service Providers (ISPs) liable for copyright infringement in an amicus curiae brief he submitted to the Supreme Court. Read more at creativefirst.film/news/why-the-u…

The US Solicitor General John Saufer has argued against holding Internet Service Providers (ISPs) liable for copyright infringement in an amicus curiae brief he submitted to the Supreme Court.

Read more at creativefirst.film/news/why-the-u…
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The first trailer for Christopher Nolan‘s The Odyssey, currently screening in theaters only, has leaked online. Read more at creativefirst.film/news/first-tra…

The first trailer for Christopher Nolan‘s The Odyssey, currently screening in theaters only, has leaked online.

Read more at creativefirst.film/news/first-tra…
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This new feature allows subscribers to start and moderate discussions, even in the absence of new video uploads Read more at creativefirst.film/news/youtube-i…

This new feature allows subscribers to start and moderate discussions, even in the absence of new video uploads

Read more at creativefirst.film/news/youtube-i…
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Gov. Gavin Newsom traveled to a studio in Burbank on Wednesday to celebrate the expansion of the California film and TV tax credit to $750 million. Read more at creativefirst.film/news/gavin-new…

Gov. Gavin Newsom traveled to a studio in Burbank on Wednesday to celebrate the expansion of the California film and TV tax credit to $750 million.

Read more at creativefirst.film/news/gavin-new…