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Have you entered the Crest #BringOnTheCandy Safe Giveaway yet? To enter, post on your Instagram in-feed why you 💙us & why you want the #BringOnTheCandy safe. Use #BringOnTheCandy, #sweepstakes & tag Crest for a chance to win. 🎃 Rules spr.ly/6010JHlt0 📷 S P A R K L E💫

Your kids will thank you when you have your candy & teeth protected w/ Crest’s #BringOnTheCandy Safe & Paste! 💙 To enter, post a pic on Instagram why your family loves us & why you want a Safe🎃 Use #BringOnTheCandy, #sweepstakes & tag Crest Rules: spr.ly/6010JHlt0

All kids deserve healthy smiles! 😁 💙 We're proud to partner with Christina Milian on #ClosingTheSmileGap to end oral health inequity for kids in America. Join us in our journey using #ClosingTheSmileGap and following Crest and Oral-B 📸: @christinamilian

As the official toothpaste of 🎅, Crest is giving the gift of smiles for the 12 Days of Crest Smiles! The 1st Smile Wish goes to Amber Dansby to empower African American girls to help practice healthy behaviors towards healthier smiles 🎄💙😃 #CrestSmiles

On the 2nd day of Crest Smiles, we’re honoring Genette, a dental pro serving Columbus, MS. To support kids in her community, we’re giving her financial aid to purchase modified oral care products for kids with special needs. 🎅🎄💙😃 #CrestSmiles

On the 3rd day of Crest Smiles, we're honoring dental student, Gabriel. When he's home for the holidays he brings oral health products & education where it’s needed most. Crest has donated to help ensure he can keep people smiling in NJ!🎄💙😃 #CrestSmiles

On the 4th day of Crest Smiles, with @oralb, we’re honoring @AmerToothFairy & FirstHealth for their work to improve dental care access for underserved children in NC, where 15.3% of kindergarteners have untreated tooth decay 🎄💙😃 #CrestSmiles #ClosingTheSmileGap

On the 5th day of Crest Smiles, all Ayden wants for Christmas is healthy teeth due to a rare condition. Crest is helping connect Ayden & his family with doctors and a treatment plan to make his wish come true! 🎄💙😃 #CrestSmiles

On the 6th day of Crest Smiles, Ryan, an aspiring dentist & entrepreneur, helped us bring Crest donations & tasty "Ryan's Dawgs" hot dogs to the Food Bank of Eastern Oklahoma to provide a well-deserved lunch to busy workers as they pack boxes for those in need 🎄💙😃 #CrestSmiles

On the 7th Day of Crest Smiles, we're honoring 🎅! Crest and Oral-B asked Santa to travel to FirstHealth to gift oral care products and toys to kids in need. We’re thrilled 🎅 was able to bring healthy smiles to kids' faces! 🎄💙😃 #CrestSmiles

On the 8th day of Crest Smiles, we’re helping University of Iowa's pediatric dentistry club support the Domestic Violence Intervention Program, serving 400 people. Funding & oral care product donations will help students provide oral hygiene supplies & dental treatment 🎄💙😃 #CrestSmiles

On the 9th day of Crest Smiles, we're honoring future dental pros at Roseman University who started the Patient Assistance Fund to provide dental care to those in need. We're thrilled to support their efforts with a donation to their fund goal. 🎄💙😃 #CrestSmiles

On the 10th day of Crest Smiles, we’re honoring Nichole, a Troop leader in NY who helps kids in foster care with Dignity Duffle Bags. The bags are filled with oral hygiene necessities & can provide a sense of comfort to kids in foster care this season 🎄💙😃 #CrestSmiles

On the 11th day of Crest Smiles, we’re supporting MiddlesexCommCollege Dental Assisting Club to honor fellow graduate, Nathaniel Fabian. Crest will help establish a Smile Drive to donate oral hygiene products. We're honored to support the club in his memory. 🎄💙😃 #CrestSmiles

To wrap 12 Days of Crest Smiles, 🎅🏻 is coming to town! Special Wish held a Holiday Drive in OH to bring joy to 200 kids in need of a smile. We're proud to donate oral care products & sponsor the holly jolly event so kids can visit with Santa! 🎄💙😃 #CrestSmiles

Big THANKS to all who helped celebrate the 12 Days of Crest Smiles! Crest is proud to spotlight the amazing people helping bring healthier, happier smiles this holiday season. We’re grateful for our partners in helping make so many Smile Wishes come true. 🎄💙😃 #CrestSmiles

Better access to dental care can make all the difference in improving the oral health of kids in need. So @crest and @oralb are traveling to underserved communities to help make dental care more accessible. Learn more at crest.com/ClosingAmerica…. #ClosingAmericasSmileGap

Better oral care education in underserved communities helps in #ClosingAmericasSmileGap. @crest and @oralb are working with various local partners to spread the world about healthy oral care habits. Learn more: crest.com/ClosingAmerica… #ClosingAmericasSmileGap

Diversity in the dental profession is a top priority for @crest and @oralb. We're establishing scholarships for underrepresented dental students. It's just one way we're #ClosingAmericasSmileGap. Learn more at crest.com/ClosingAmerica…