Dave Rekuc (@daverekuc) 's Twitter Profile
Dave Rekuc

@daverekuc

President & COO @bambuearth

ID: 58661722

linkhttp://bambuearth.com calendar_today21-07-2009 01:37:12

12,12K Tweet

9,9K Followers

419 Following

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

"ELI5" is one of the most annoying comments to get on this website. Business is hard. Winning is hard. Sustaining that over a long period is ridiculously hard. You need to learn things that a 5-year-old can't.

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

Interesting observation: if you ask AI to write prompts for AI, they start out by stating the Role, then the Task. Example output from Gemini. ROLE: You are a Brand Safety Analyst for Bambu Earth, a natural skincare company that values wellness, authenticity, sustainability,

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

Prime Day revenue down 37% YoY on a same-seller comp for Day 1 and 2. 2k merchant sample and 9-figures revenue in both years.

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

2025: We may be on the cusp of an intelligence explosion that transforms the world and renders work optional Also 2025: You can't answer the phone, it's all spam

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

When you launch a new creative to a tried-and-true destination URL. CPA, not ROAS is your best success metric. People underestimate just how much data is necessary to update on AOV. It's much more commonly driven by the destination rather than the ad content.

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Really enjoying drinking my coffee out of a tumbler so it stays hot the whole time. Such a SIMPLE upgrade to your routine to MODERNize coffee consumption.

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

One reason I still say "the ad does the targeting" even though further interactions can matter a lot is pure signal volume. Assume these metrics: 40% hook 10% thruplay 2% CTR 10% ATC 3% CVR For 20,000 impressions, here's the data you get Meta: - 8,000 3-second views - 2,000

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I honestly cannot remember the last time the sort function for ad spend worked. Ad level across multiple campaigns, it's just broken and has been for idk a year+.

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

My controversial take is: this kind of financial instrument is actually very cool. They're buying the rights to tariff refunds at 20-30 cents on the dollar. I'm dead certain there are DTC brands who should take this all day.

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I really think the tech platforms have underestimated the cost of allowing rampant IP infringement and counterfeiting. Amazon, Google, TikTok. This blows back by some combination of: - Eroded customer trust - Eventual regulation Risking dollars to make pennies.

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

What don't I understand here? Can they secure $75m in a way that makes this less risky than it seems on the face? Why would the market want to buy $50m in equity?

Dave Rekuc (@daverekuc) 's Twitter Profile Photo

Running a physical product business is convincing a few dozen people that making something on a timeline, for a cost, at a quality that seems insane is doable.