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My new book now has a song. Yes, a song! For a book! This is a first for me! Allie Chipkin, a gifted composer and artist (who was recently on The Tonight Show), has created a wonderful folk song about the book. bit.ly/3imxv1U #AakeronBrands #Branding #PurposeDrivenBranding

Nearly a decade ago, I was writing about embracing higher purpose. All of this still rings true for 2023. bit.ly/3XiG78y #AakeronBrands #Branding #PurposeDrivenBranding

Several ideas from my new book on purpose-driven branding are illustrated in what they're doing at Cotopaxi. bit.ly/3GXBhbe Nice job, Cotopaxi! #AakeronBrands #Branding #PurposeDrivenBranding

Had a great discussion with Cecilia Huang about the key ideas in my latest book on purpose-driven branding and the implications for the China market. bit.ly/3XnqJYV #AakeronBrands #Branding #PurposeDrivenBranding

Listen in and join the movement toward brand purpose for societal good. We discuss what it means and how to approach it on the Scratch podcast by @wearerival. bit.ly/3QWtNsz #AakeronBrands #Branding #PurposeDrivenBranding #Podcast

Ideas from my books "Spanning Silos" and "The Future of Purpose-Driven Branding" come together in this article. bit.ly/3XU0rgP #AakeronBrands #Branding #PurposeDrivenBranding #Collaboration

This article from Sustainable Brands includes 4 strategies for building a social-purpose ecosystem within your organization. If you aren't already, 2023 is the time to prioritize purpose. bit.ly/3H2zKj4 #AakeronBrands #Branding #PurposeDrivenBranding

For an organization to truly make an impact on society, the work starts internally. bit.ly/3JuQT7P #AakeronBrands #Branding #PurposeDrivenBranding

ICYMI, my new book has a song!!! Allie Chipkin, a gifted composer and artist, (who was recently on The Tonight Show Starring Jimmy Fallon) has created a wonderful folk song that captures the spirit of the book. bit.ly/3DCs8mA #AakeronBrands ##PurposeDrivenBranding

This powerful quote from the late Stanford Graduate School of Business professor and friend of my daughter Jennifer Aaker, also applies to branding: "A brand is only its remembered stories." stanford.io/3xaof4o

Senior leaders: are these 6 trends on your radar? bit.ly/3DXTiEq #AakeronBrands #Branding

I agree with Unilever. It is true that correlation is not causation, but the validity of the result is strengthened by the fact that it is replicated over different categories, offerings and brands. bit.ly/3xeXb4e #AakeronBrands #Branding #PurposeDrivenBranding

A purpose deeply rooted in an organization's mission and business strategy can authentically guide its marketing strategy to be purpose-led. bit.ly/3HTyKyh #AakeronBrands #Branding #PurposeDrivenBranding

As consumer behavior continues to shift, the future of branding is bright. These 5 trends are at the forefront for marketers in Asia. bit.ly/3I5y6he #AakeronBrands #Branding

Storytelling is a crucial element of purpose-driven branding. Nice piece by Thomas Kolster bit.ly/3kcX9a5 #AakeronBrands #Branding #PurposeDrivenBranding Marketing Week

Winners in the future will embrace social program leadership or fade into irrelevance. Read more in the first chapter of my latest book here: bit.ly/3xI9eaz #AakeronBrands #Branding #PurposeDrivenBranding

Branding social programs is imperative for elevating purpose. Thank you to Forbes for publishing my article explaining why. bit.ly/3Iv9oH3 #AakeronBrands #Branding #PurposeDrivenBranding

Great interview with Ritwij Raj on The Prode about the power of branded social programs. What are some of your key takeaways after listening? bit.ly/3ZnKpfI #AakeronBrands #Branding #PurposeDrivenBranding #TheProde

This piece beautifully captures the essence of my daughter Jennifer Aaker’s work: building eras and designing for change, cultivating joy and savoring the journey: stanford.io/3R1a6A7 #AakeronBrands #Branding #ProudDad