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#SNAP earnings 4/4 Subscriptions (Snapchat+) are also becoming a notable source of revenue; Snap reported $87 million in its “other” category of revenue, amounting to 7.3% of total revenue in the quarter. “Other” primarily consists of subscription revenue.

Sonata Insights makes its TV debut! Here, I share what spooked Meta's investors after earnings came out, and the role ads in AI experiences might play in the future. The headwind of uncertainty over TikTok could play to META's advantage o... youtu.be/_HyDpjtNCbA?si… via YouTube

Any guesses on the No. 1 way Meta AI thinks Meta will monetize gen AI?

Sonata Insights is officially a week old! Here are 3 topics on my research radar. What's on your mind? ➡️ How Social Media and Gen AI Are Changing Search Behavior ➡️ When My AI Agent Talks to Your AI Agent, Where Do Humans Fit In? ➡️ What Ads in AI Experiences Will Look Like

It was terrific to speak to the Puget Sound Research Forum last week. I analyzed past tech cycles (dotcom boom, social media, mobile) and how they changed consumer behavior. Then I examined how (and why) AI is doing the same. DM to book me to speak at your company or event!

Search Engine Use Declines Significantly As Young Users Find Their Way Online ino.to/nxP3HOZ Gen AI search is getting all the buzz but don't forget about social search.

If you're not a member of AI Marketers Guild, you should be (and not just because I'm speaking at their weekly virtual meetup this week). I hope to see you on Weds 9am PT! Signup link here: lu.ma/insiders61224?…

Past tech cycles drove massive changes in consumer behavior, and equally massive changes in marketing strategies. It will be the same with AI. It was fun to dig into my research archives and share my POV on how marketing should evolve for the AI Marketers Guild meeting today.

campaigns.steinias.com/bdxdownload#do… My first custom white paper project made its debut at Cannes Lions last week!

Here's how ChatGPT helped me find cocktail bars, amazing Chinese food and a so-so potato salad recipe. debrawilliamson.net/blog/how-chatg…

I'm thinking about connection right now. Past tech cycles changed how consumers connected to content, community, and communication. AI will inspire new ways of connecting. Thank you for inviting me, AI Marketers Guild.

Some young people are gravitating to avatar-based social platforms. Is it a sign that this gen doesn't care about human-based social media as much as we think they do? Yes. More from my podchat with Jeremy Goldman Christine Gritmon Jeremy Kagan 🇺🇸 here - goldmine.substack.com/p/ais-consumer…

Check out my latest article: Meta and Zuck Pitched AI, and the Market Liked What It Heard linkedin.com/pulse/meta-zuc… via LinkedIn

My second Sonata Insights research collab is live! If you need to know which APAC digital trends are most likely to affect your marketing strategies, download the report here: m7innovations.co/#socialtrendsr…

Check out my latest article: Perplexity's ad strategy is perplexing linkedin.com/pulse/perplexi… via LinkedIn

🎉Our newest report in collaboration with michael@ecoplum and Debra Aho Williamson just launched! It’s on how Amazon app users don’t shop like web users – and what that means for the 2024 holiday season. Get your copy here: hubs.ly/Q02Yyw890 #AmazonInsights #ClickstreamData #AltData

I'm putting two predictions about AI+ads out here right now: 1) Ads in AI experiences will be a big story in 2025. 2) ChatGPT and Meta will be the two companies we'll be talking about.

Meta's content moderation about-face: Will Zuckerberg's AI avatars play ... youtu.be/Y6ak3s7rBDk?si… via YouTube

We have now received more than 50 of these direct mail ads. Note to marketers: never pay by the piece! tiktok.com/t/ZP82p1TnJ/

OpenAI might launch a social network? It's not as far fetched as you might think. sonatainsights.com/blog/openai-so…