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Deconstructor of Fun analyses the #hypercasual #gaming sector in their latest blog. Read the article to understand why the next rush lies in a genre they call “hybridcasual” >>> bit.ly/2YBGFsM

2020 Predictions #5: The Clash of Ice and Phasers deconstructoroffun.com/blog/2020/1/9/…

The Imminent Ragnarok of M&A in Mobile Gaming Space deconstructoroffun.com/blog/ragnarok

3 x facts: 1. Marketability (CPI) is the single most important metric of your business case 2. Any size f2p games studio can optimize marketability 3. Most of the gaming studios fail to understand the 1st point until it is too late and refuse to concentrate on the 2nd point

5min weekend read: how to get better at marketing your game to an ever evolving audience deconstructoroffun.com/blog/2020/11/2…

A new segment on our podcast focusing on all matters growth with the powerful Eric Seufert. Let us know how you likes it! #gamedev open.spotify.com/episode/3PMSaF…

Growth Triggers #2 ⁦Eric Seufert⁩ and ⁦Michail Katkoff⁩ discuss when and why to invest into building a brand for your game. The fellas also discuss misleading ads and why they won’t work post IDFA deprecation. #gamedev anchor.fm/deconstructoro…

Listen to Philip Hickey, Seriously's EVP of Brand and Marketing, talk about the growth of Best Fiends using a mix of creativity and brand on Deconstructor of Fun podcast: seriously.com/listen-to-phil…

The predictions season has begun. Check the first one and you won't look at Casual Games the same... 2022 Predictions #1 The King is back, Merge overheats and Hypercasuls falter deconstructoroffun.com/blog/2022/1/13…

CORRECTION In the latest newsletter Ethan Levy analyzed the risks of splitting an audience of a live game, Splitgate. The hypothesis of uncontrolled blitz scaling were added later by other writers and published without Ethan seeing the final version. This was our fuck up.

Blitzscaling - Does it work for games? deconstructoroffun.com/newsletter/bli…

From the Newsletter: Clash Quest, the Unofficial Postmortem deconstructoroffun.com/newsletter/cla…

🎮 Top Gaming VCs explain their obligation to invest during crypto Winter deconstructoroffun.com/newsletter/cry…

🎮 How to grow your games in diverse markets deconstructoroffun.com/newsletter/how…

Call of Duty: Online is dead. Long live Call of Duty: Online! deconstructoroffun.com/blog/callofdut…

🎮 The unmissable learnings from Call of Duty Online! deconstructoroffun.com/newsletter/cal…

🎮 Why Zynga Helsinki is Closing Down deconstructoroffun.com/newsletter/202…

🎮 Playtika goes from social casino to casual - and that’s not good deconstructoroffun.com/newsletter/pla…

🎮 Predicting the Future of Supercell’s Brand New Studio deconstructoroffun.com/newsletter/pre…

🎮 Looking back at 2022 deconstructoroffun.com/newsletter/-lo…