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This 4th of July, I want to acknowledge something rarely discussed: 56 people signed the Declaration of Independence. We study the famous names in school - Thomas Jefferson, John Hancock, Benjamin Franklin, John (x2!) and Samuel Adams, Charles Carroll. But there were 49 others.

100% this. The best time to hunt is when you're not hungry. The best time to raise is when you're already profitable.

The point about preparation here is gold. Start with the 3-5 points you absolutely must hit and the core "story" you want to tell - an analogy, a case study, etc. Build the core slides for each of those 3-5. Then build the transitions + tangental/supporting points. Then

Hey Salesforce - is your marketing team OK?

Huge win! Congrats, Chase!

Can we all please just stop "extending" sales? Just call it a July sale. The 4th was so last week.

God damnit Jim.

Few exciting announcements coming for the newsletter — but for now, the mailbag issue is shaping up to be awesome If you have a question you want answered, drop it here. Have some space left and want this one to be jam-packed with value

For this week’s issue, I tried something new: a mailbag edition with 7 questions, consolidated from dozens I’ve received recently. I dive into what actually breaks when ROAS tanks, why your offer might be the real problem, and how to know if your agency is helping or just

If you run a service-based business, the single-most-destructive thing you can allow to fester is a lack of cohesion or a culture of "pass-the-buck" To every client, you're one team. It doesn't matter if John screwed up or Jackie screwed up -- to the client, your company